Welcome to The Drum's US Creative Works, in partnership with Workfront.
This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 27.
Happy Holidays to all our readers and voters!
The Martin Agency: Geico 'The Great Penguin Migration'
Chandelier: Old Navy 'Holiyay Hi, Fashion'
22squared: Shoe Carnival 'Surprise! You’re on your list!'
What if you were given permission to shop for yourself this holiday? It might seem like magic. That is exactly the message behind Shoe Carnival’s new holiday campaign entitled, 'Surprise! You’re on your list!' The campaign, created by 22squared, draws insight from the National Retail Federation Holiday Study, 2016 statistic which reveals over 65% of shoppers buy something for themselves during the holidays.
So, this year, Shoe Carnival has set out to bring even more joy to the season and make holiday shopping as fun and surprising as opening up presents. They are celebrating the fact that people shop for themselves when shopping for others, and that’s all part of the holiday magic. The shoe shop partnered with social media star Zach King.
King, who has over 20 million followers on Instagram alone, kicked off the campaign with some high-tech trickery in an original holiday video. King shows how easy and fun shopping can be both for someone else, and for yourself, using his savvy magic skills to hack holiday shopping and make gifts appear in real life. Additionally, a surprising 15-second national broadcast commercial delivers both holiday cheer, and smartly stylish boots, to unsuspecting shoppers. And in the spirit of surprises, 22squared dialed up the magic even more with innovative video content that breaks the boundaries of Instagram Stories and Facebook Carousels.
Client: Shoe Carnival
Campaign Title: Surprise! You’re on Your List!
Agency: 22squared
Agency Location: Tampa
SVP, Executive Creative Director: Kevin Botfeld
VP, Creative Director: Jennifer Tuel
Associate Creative Director/ Copywriter: Natalie Meeks
Senior Art Director: Rachel Damond
Associate Creative Director/ Copywriter: Jeff Pospichal
Art Director: Eduarda Castro
Executive Producer: Karen Burke
Senior Producer: Dana Taji
Producer: Emily Cabral
Account Director: Shelly Hiatt
Strategy Director: Megha Parikh
Photographer & Editor: Grain & Glass, Co.
Production Company: Humble
Directors: Bright Black
Line Producer: Kevin Comer
Executive Producer: Mark Kovacs
Editorial Company: King Studio
Editor/ VFX Supervisor: Brandon Johnson
Editor/ Executive Producer: Zach King
Producer: Elisa Logan
End Tag Animation, Transfer & Conform: CHRLX
Telecine: Company 3
Music House: Massive Music
Sound Design, Record & Mix: 321LAUNCH