In the present 21st century that we have come (with all the new inventions and changing methods that accompanies it), the use of Social Media has become a major component of our everyday use of the internet. Thus, if the use of the different social media platforms were not considered, then the statistics for the total number of internet users, and the daily use of the web service would have declined significantly. This means that more people who find themselves on the internet, are active users of the social platforms. Social media users in the US check their accounts 17 times a day.

The social media as it were, used to be a dedicated terrain on the digital web space. It seemed to have been created basically to connect people- more like an avenue for meeting new friends and keeping in touch with the old ones.

But all of these have taken a new turn, as the social media platforms have found more useful than the ones we first knew. Now, corporate organizations, utility producers, goods and service distributors amongst others, have found a way to leverage on the social media in what we refer to as Social Media Marketing.

When we consider the advantages of social media marketing, we discover an apparent breakthrough for product marketers and sellers who need to reach specific prospective customers and clients, in a bid to intimate them about their products and services. Asides this, they are also enabled to embark on some effective form of social community building that ultimately creates a formidable network, that is of use- both to them and to their customers who are members of the community.

So if anyone asks the question, ‘what is social media’? The answer is to think of a vast social community network that has embed opportunities for reaching out to billions of people from everywhere around the world.

Social media marketing could simply be explained as a marketing means by which you enlighten people on all you think they need to know about your company or brand. The idea is to sell your product image online, which is a more effective way that brings in more sales in the long run; especially since the user base for the social networks have grown to a massive number, and a lot of people can be made to see the adverts. Facebook has 1.7 billion monthly active users.

But then, to be able to understand the impacts of social media marketing, you must have some idea about the modus operandi of it. This is particularly important for people who have intentions of adopting this means of marketing for their business concerns. So, whether you want to make use of social media marketing methods such as the Vancouver targeted ads, chatbox AI machines, use of social media influencers, or any other method, what helps you make the final decision on which one best suits you, is knowing how they work.

Depending on the type of product, some company may need to put up more video and pictorial materials from time to time, for their campaign. This may require an interactive social media manager who could engage people in productive discussions about the organization. By this, he answers questions about the organization and receives opinion and feedback which could help the organization improve its services. All of these could be carried out on the official page of the organization- such as the ones we have on facebook, twitter, Instagram, amongst others. This is an advantage of social media marketing.

On the other hand, if your product or service is that which requires some good level of assurance and trust from people, then you may need to employ the services of a social media influencer. This is an effective way to go about some social media marketing because sometimes, many people have doubts about online marketed products; thus they want the information about the products they are contemplating on buying, from a reliable source. The social media influencer could use his reputation to get the customers in no time, by simply assuring the prospective users about the good in the product.

Entrepreneurs and business managers are beginning to see the need to spend less on the traditional marketing methods, to concentrate on the social networks. When the options are put on a scale, it is easier to see the many prospects that are contained in social media marketing.

Initially, before the start of Facebook adverts, businesses and product brands had to spend a very reasonable amount of money for marketing purposes. This usually runs into hundred thousands of dollars, depending on the company size and worth. When we consider the costs, it becomes almost impossible for startup ventures, and small businesses to effectively market their products since they may not have the huge amounts required for the processes. Social media marketing allows every type of business whether big or small, to effectively put up adverts that can reach a reasonable number of people and at moderate fee requirements. This gives the growing business an opportunity to be seen and patronized. Hence, the social platforms provide an amplified marketing tendency for the small and medium scale enterprises.

The impact of social media marketing is most advantageous, and even still, the prospects are ever increasing. It is possible that many more companies would proceed to make it their primary marketing channel in the next few years. This becomes more likely because more and more people are increasingly getting access to the internet.