You create your own bracelet. And you create your own story in the process," Anne Goodman, the company's other managing director, explained.
"It's so much fun to create," Peresin said. "It truly is an experience unto itself."
Every story has a bead. And every bead has a story, they pointed out.
Some beads take their inspiration from mythology, astrology, or fairy tales, while others are inspired by symbolic images and familiar things in everyday life.
For example, there's a lucky knot bead for good luck and happiness. And there's a three-in-one bead, which combines three rings into one as a symbol of unity. It was one of the first Trollbeads created.
An opal for loyalty, amethyst for peace of mind, a garnet for devotion and grace, turquoise for courage and success, and the lapis lazuli for competence are brought together in one bead to signify wisdom.
There are more than 500 different Trollbeads available -- everything from favourite flowers to zodiac signs, initials, hearts and stars.
"New Trollbeads are released three to four times per year," Goodman said. "At the same time, several existing beads are retired. As a result, the line is constantly evolving and changing."
The Trollbeads collection is designed by 18 Danish and internationally renowned designers.
Beads are made from 18-karat gold, sterling silver, Italian Murano glass, natural pearls and precious stones. Prices run the gamut. Silver beads range from $26 to $45, for example, while Murano glass beads are $35 to $45. At the top end, there are 18-karat gold beads with glass/stones for hundreds of dollars, including the Wisdom bead for $736 and the Three Flowers bead for $547. There's also an 18-karat gold model with diamonds -- the Yes! bead -- which retails for $1,200.