Social marketing is the systematic application of marketing that can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. Although sometimes it seen only as using standard commercial marketing practices but the primary aim of 'social marketing' is 'social good', while in 'commercial marketing' the aim is primarily 'financial'. This does not mean that commercial marketers can not contribute to achievement of social good.

Using the benefits and of doing 'social good' to secure and maintain customer engagement. In 'social marketing' but not all public sector and not-for-profit marketing is social marketing.

Social marketers, dealing with goals such as reducing cigarette smoking, illegal drugs,or even encouraging condom use, which have more difficult goals: to make socially potential in long-term behavioral change in target populations.

A commercial marketer selling a products and services may only seek to influence ( sales talk) a buyer to make a product purchase. But its not just in a matter of sales talk, but also as a buyer or customer we do believe in “ to see is to believe” we need some proof if that particular products and services really effects us.

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