Auto played ads were promoted by Facebook in the year 2015. This was the beginning of a new era. Ads are certainly a great way because of their short length to grab the attention of the right audience with minimal efforts. Any person prefers a video in comparison to text ads as they are much more engaging.

A proper strategy is needed which would help the business gather a great advantage from these Facebook Ads. The video ads are much more interesting than the traditional ads because of the auto play feature. As you scroll down your Facebook account you see an ad playing on its own, which forms a striking feature of the Facebook ads.

The first few seconds of any ad are pretty vital as they make or break the ad. Use any quote, funny tagline or a picture relating to your target audience to engage them. The idea of creativity must not be overpowering the purpose of the ad otherwise the ad would not meet its objective. There should be some kind of emotion that is attached to the ad. Unless the viewer clicks on the ad, the ad runs in a muted version. Thus what is to be focused upon is the initial visual effect that has to be strong enough to compel the user to click on the video. Once the person likes the ad he may click on it, the voice that is bundled with the video should complement the type of ad and the type of your target audience to make it most effective.

The ad should be short and sweet. If it is not short, it might not be able to grab the attention span of the user. If the video is long it should be broken into separate ads and the boosted separately. Today a lot of brands are present in the market, your ads need to prove you the best amongst the existing competitors. After you put up an ad you also need to guide the user so as to what next desirable step that he must take.

These ideas may really help to make Facebook ads effective!

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