Push notifications is one of the digital Marketing trend  that has great open rates, conversions and overall audience management .It drives two things. first one is the email marketing landscape and second one is Mobile usage for brand search and online shopping activity. Most of the Brands are using Push notifications more effectively to capture consumer attention. As according to a report more than half of the consumers are allowing push notifications so that brands can get in touch with them.

Search Engine Optimization will continue to be an important aspect of Digital Marketing. Now a days we are seeing more major shifts in the industry. The Mobile Search and Voice Search technologies are changing the way they use search engines in the SERPS. Over 60% of search results we are getting on google are now featured snippets. The On- SERP information may appear in the right at the top of the page before organic listings.

Social commerce is now becoming a mainstream and is on rise even in 2023 also. It has become main form of Shopping. Brands are now integrating e-commerce platforms with social media channels by leveraging Influencer marketing. and ad creation methods that fits into social media feeds

TikTok and Instagram are having high influence in Social Commerce Trend. It allows advertisers to promote their brands and sell their products and services directly through them. TikTok with tools like Creator Market Place is ruling social media influencer marketing by creating and aligning various products and services of different brands so that it allows brands to more meaningfully engage with right customers.

Voice Search will also have a major influence in how brands create an online content and market themselves. Consumers are also expecting to use voice search more in near future.In a survey 61% of those aged 25-64 are already using voice device  Voice Search brings new challenges along with exciting opportunities.

Voice Searchers use search differently and it is important to have optimized content. We need to use longer and more conversational queries. This will improve more visibility for voice searches,It also provides a chance to pick up your content as featured snippet on Google.

We are witnessing huge advancements in Artificial Intelligence over the last few years. Businesses now a days are using AI powered technology for the automated marketing purposes.Voice Search and Smart assistants use Artificial Intelligence technology. This also makes chatbots possible  AI is helping brands to create a strategy that crafts fantastic customer experience.

The future of content marketing is Videos.As according to a survey more than 93% have mentioned that Video Marketing is the core part of their content strategy. Videos are 53x more likely to generate first page SERP rankings,  More than 84% of consumers have been convinced to purchase a  product after watching a video. Brands need to integrate video content like live video events, Webinars and product demos to keep their content afresh and aligned as according to the needs of the customer.

In order to provide a great customer experience we need to focus more on Customer Retention, rather than attracting new ones.Recurring customers are  more valuable than new customers.Loyal customers helps to increase the reputation and awareness of your brand. Customer retention rates and personalization will increase if we apply these strategies with best practices.

Live Video is incredibly most popular way to learn new products and services  as consumers spend three times longer watching live video than watching a pre-recorded video.  When live information is added videos becomes more engaging and surely it will influence the content rather than passively watching. Live Video will not only grab the attention of social audience on Facebook or Instagram.

Local Marketing is relatively a new concept where the largest global brands recognize the value of customized marketing services and messages on a local level. The Search Engines like Google are serving the best to the businesses in the local area as according to the consumer needs. Geo location feature in combination with IoT technology will also become an important  feature in near future. Brands are also using Geo fencing model to deliver personalized messages to the Individual consumers who are more likely to buy

Consumers are now taking more care over the products or services they choose to buy and the brands they are  interested. Every brand is now moving towards following professional ethical practices in providing  the value service to the consumers with corporate social and brand responsibility  The marketing trends may vary year to year but the basics of success remain the same.

Consumer focused content is the best possible way to establish relationship with the consumer. Initially we need to understand the requirements of the  consumer and then we need to communicate with them clearly and consistently. Maintaining quality content in all possible channels is the solid base and essential element for business success