Technology continues to advance at a rapid pace. With the increased digitization and automation in each and every field we can see huge automation of interactions between Brand and consumers. People now are desiring for human interactions again. Meanwhile Artificial Intelligence and data driven marketing are continuously growing the overall focus will be more on people rather than technology. 

The definition of Marketing is constantly changing and it is now becoming more and more broader as according to latest trends and requirement needs.For Successful  Digital Marketing strategy Its very important to have a solid plan for short term and also need to keep an eye on where you're heading in a long term. During the pandemic situation most of the businesses realized that Content marketing is the most predictable way to generate a return on the marketing.

The Future of marketing and business will purely depend on diverse, inclusive and connected to real time customer needs. Customer Experience, Content Visualization and Employee Engagement are the key segments that will dominate marketing trends. Building great world class customer experiences and engaging them for longer relationships is the key functionality of Marketing these days.Marketing was moved beyond advertising and branding. 

Today we are seeing major changes in the marketing segment just by providing fantastic customer experiences that improves the retention rate of the product or service.This attitude helps in creating the positive and healthy business culture with great service arena. Personalized messaging will always find ways to listen and respond helps to solve all the queries and develops customer focused culture that helps to take informed decisions 

Customer journey experience with quality delivery across all channels and all sectors will earn the best business It is possible with the best coordination between Digital Marketing Team,sales and customer service teams. Online content is the powerful tool that has given consumers more power.It elevates complete information about your products and services in a great way.     

In a survey around 73% of people say that customer experience plays a key role in buying decisions and 49% says that most of the companies are providing good experience. Up-to-date technology . personalization , brand image, mobile experience and design will add overall  customer experience.

Customer experience mainly depends on right time interactions and coordination. It can be assessed using The Convenience, Knowledgeable, .friendly service, brand image and design Loyalty is one important factor that helps to grow well beyond your expectations. It also brings extra mileage with qualified referrals and Trustworthiness 

Employees plays a key role in providing greater customer experience. In a research it was found that 46% of consumers will abandon a brand if it's employees are not knowledgeable It is the sole responsibility of the company to align with brand mission and values by building high level solid foundation of employee engagement.

Employee engagement requires you to create an attractive work place environment to work with happiness by treating them as most valued customers. A little smile and effort will grab the customers attention.Training them will makes them more informed about company's culture, products and services but also allows them to showcase their expertise that helps them to climb the corporate ladder easily.

Generation of leads by employees using social media marketing posts are seven times more likely to convert than leads generate through other channels. Content plays an important role and content shared through social media marketing will engage eight times more than sharing in other channels.

Advancement in voice search is influencing the way it creates readable and visual search technology content along with the basic elements of brand story telling.for present and future. Colored Visuals, Images, Infographics and videos increases the peoples desire to read content by 80% .

Almost 93% of all communications is visual  it  makes more attractive and interesting. to attract our attention. Human brain processes visuals 60,000 times faster than that of text that's why posts with images produces 180% more engagement.

Personalized Marketing messages connects the brand and target market. All you need to do is to provide right content as per their requirement needs that will win their hearts. As according to a survey more than 80% of consumers are showing interest to do business with brands that provide personalized experience. With the recent advancements in Technology it is possible to personalize everything from content to design in an easy way.

In order to become successful in marketing we need to abreast with the list of best practices by using latest techniques and technology. We need to define goals and think beyond what we are doing and which strategies and tactics you will follow to reach the customers. 

Marketing strategies and objectives must align with the business goals. Marketing transformation process helps companies to improve the customer service and experience, company reputation, boosts brand awareness and customer relationships and there by increase the profits for your business.