In the online digital marketing presence it is very much essential to retain customers as much as possible. Going to cold calling or chatting is not enough.Sending mails massively to customers with proper Email Marketing flow to targeted potential customers that meets their requirements will make your life more easy.

Email workflow system is extremely useful for brands that operate mostly on various online platforms.In this digital world holding the customer's attention and make them visit repeatedly is a challenging task. SEO services and solid email marketing process  can go long way towards improving customer retention rate.

Decide your Goals: The First step to planning is deciding what you want to get out of it and most importantly what are your customers going to get out of it? Do you want customers to Buy or Sell  or Learn or read or signup or Fillout something. Once you decide what you're trying to get the customer to  do, it's easy to take actions based on this which will save lot of time and effort.

Criteria and Actions: Criteria and Actions are two most essential steps to building the foundations of Email Marketing Workflow campaign.Criteria are at the customers end and Action is at our end of the communication process flow. Customer data can be collected from various sources and will let us know which tasks and actions are completed. It will also provide the most popular pages in the website and most travelled path on your website. It will give complete details regarding customer stay on each page.This will help us to set standards for our workflows, From this we can tailor our approach and focus on target areas where customers are landing and how much time they spent on specific pages. This information will help us in increasing the customer engagement and drive sales and conversions. 

Frequency It's very much important to decide the frequency of  sending emails to customers and what they'll look like.We need to design a criteria that met every other time they complete an action,or once per week, per month and so forth. Frequency of sending mails is crucial with attractive title and subject line.

Email draft designing: It's essential to make sure your emails are visually attractive with cachy titles.Make sure to incorporate the color scheme for your website and promotional emails. It helps customers recognize before reading them.You need to get straight to the point and tell them what they need to know. Ensure the typeset and fonts (like Arial) you use for your campaign is readable,a good size and accessible.We need to keep our language clear and engaging and it shouldn't be overly complicated.

Meeting time with team: Once you;ve done with design and drafting emails, It would be beneficial to have a collaboration with team meeting to take the campaign to next level.  Fresh pair of eyes can do a whole lot for progressing and will share their suggestions for improving the performance of the campaign.During meeting we need to consider few things like Does the campaign appeal to each and every member of team? Is there enough information in the email? Is the goal clear? Need to take inputs regarding the appearance of the email i.e whether ir is appealing or missing something somewhere 

Testing: After succesful passing of workflow ideas it's time to test. Initially we need to test the frequency i.e whether we send them more often or less often. Its very important to check the feedback.Need to listen to them and adjust accordingly.We need to keep track of analytics .How many of them are converting beacuse of this campaign. We need to test all kind of workflows until you push it to Live.

GoLive: After Succesful testing the campaign is allset to be launched.We need to Monitor the campaign very closely for certain period of time.Are mails delivering to right persons ? Are customers responding to what we need them to do? How our workflows influencing your statistical data will help you to give good dimension and reduces churn rate also.

Enjoy the Results: All your loyal customers are enjoying and receiving professional emails well.If it continues well it will increaseyour engagement and conversion rates for your business. Customers will remember your brand and return to you again and again if we remember/notify them with latest/current deals, sign up perks and membership plans.Your campaign needs regular updates and make sure that customers are kept abreast of all latest offers and information coming their way.

Marketing workflows will inform people with latest information and by inviting them to receive best deals and perks of their interests by giving them all-around great experience that makes them happy all the time.