453+ Marketing Project Topics and Ideas: Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings of value to customers, partners and the general public.

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The term marketing derives from the Latin word mercatus, which means market or trader. We have curated an extensive range of Marketing Project topics. It is widely recognized as a demanding field, it involves a comprehensive exploration of various concepts and insights.

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The Marketing Project topics serve as a vital component in making students’ efficient in their subject. You are in the right place, if you are a student who is in search of marketing project topics.

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453+ Marketing Project Topics and Ideas

1. The role of product development and management in a manufacturing company
2. Effect of packaging on Consumer buying choice of selected consumer goods
3. Effect of advertising and sales promotion on sales volume
4. The effect of branding on product marketing
5. Impact of customers complaint on marketing performance in the service industry
6. The incidence of brand loyalty among consumers of cereal foods
7. An investigation into the marketing strategies used by commercial banks in managing service breakdown among sme customers
8. The impact of marketing research as an avenue for profitability
9. The impact of product advertisement on sales volume of companies
10. The impact of tv advertising on the marketing of gsm service
11. Effecitve marketing strategies for health care services
12. Public relations and international marketing
13. The role of advertising in motivating consumer brand preference for beverages
14. The problems and prospects of marketing auto maintenance services
15. Marketing research as a tool for profitability in the service industry
16. Marketing of banking and financial service
17. Public relation techniques for marketing air transport services in nigeria
18. An appraisal of the application of marketing strategy by state economic empowerment and development strategy (seeds) in reducing poverty and unemployment
19. Effective pricing strategy of new products
20. The role of marketing planning in the marketing of computer products

Mba Marketing project topics

21. The role of marketing strategy in determining consumer purchasing behavour
22. The impact of sales promotion on the marketing of new product and services
23. The impact of relationship marketing as a tool for customer satisfaction and profitability
24. The impact promotion on the marketing of a new services
25. The development and marketing of a new product as a company life wire
26. The effect of high cost of transportation on nigeria economy and its effect on consumer goods
27. The effect of product quality on consumer brand loyalty
28. The effectiveness of marketing planning and control in a manufacturing organization
29. The effectiveness of personal selling strategies in marketing of capital goods
30. The impact of marketing communication on consumer brand loyalty
31. The impact of information and computer technology ict on the marketing of automobile products in nigeria
32. The effects of subsidy removal on effective marketing of petrol in nigeria
33. Promotion: An effective marketing strategies in business organization in nigeria
34. Determining the effectiveness of product planning and management in nigeria breweries
35. Brand switching behavior of consumers in the hair care service
36. An evaluation of the distribution strategies for the marketing of petroleum
37. An appraisal of effective advertising in increasing sales of cosmetics
38. An evaluation of sales promotion in increaseing the levels of network patronage in the telecommunication industry
39. Effects of television adverting in consumer behabiour
40. Evaluation of the development and marketing of service products
41. Importance of markting research in enhancing the service level of manufacturing company
42. Market sementation as an efficient tool of achieving increased market share
43. An evaluation of sales promotion in increasing the levels of network patronage in the telecoms industry
44. The relevance of markting research in enhancing the service level of manufacturing firms
45. An assessment of photographs and cartoons as communication instruments
46. Public perception towards billboard advertisment
47. The role of advertisement media on consumer buying behavior
48. The use of packaging as an effective way of marketing new product
49. The impact of marketing communication on product development
50. The influence of customer relationship management on the sales of products

List of marketing project topics

51. Effective marketing strategies for health care services
52. The effect of promotional strategies in the marketing of bank services
53. Lifestyle branding as a method of increasing product appeal a study of life beer in the south east
54. Feel good advertising and its effect on consumer repeat purchase behaviour a study of de-united industries ltd makers of indomie noodles
55. A study on psychographic profiling and increased sales efficiency
56. An empirical investigation of covid-19 on product sales and marketing
57. Assessment of twitter ban on brand awareness in nigeria
58. An examination of twitter ban on digital marketing
59. Impact of online shopping adverts on consumer buying rate
60. Effect of pricing strategies on sales volume
61. Role of advertising in motivating consumer brand preference for beverages in nigeria
62. Relevance of market segmentation in the effective marketing of cosmetics products
63. The impact of sales promotion on the purchasing of consumer product in nigeria
64. Impact of marketing research in achieving organizational goal
65. Effect of advertising on brand performance
66. The effect of purchasing segmentation as a tool for achieving organizations sales objectives
67. Effectiveness of product innovation as a tool of achieving competitive advantage in the purchasing environment
68. Application of marketing control techniques in manufacturing firms
69. The role of product management in the marketing of banking service (a case study of first bank aba branch)
70. The impact of marketing strategy on the productivity of an organization.
71. The problems facing the marketing of poultry product
72. An evaluation of pipeline transportation in the marketing of petrol in nigeria
73. The impact of marketing in the development of tourism in enugu state
74. An apprisaial of effective advertising in increasing sales of cosmetics
75. Attitude of consumers towards public utilities (a case study of nepa, enugu metropolis
76. The impact of personal selling in the marketing of beverages in enugu state
77. A study on the role of advertising in tourism development
78. The effect of segmentation in the target marketing of nbl plc in enugu state
79. Advertising as a ‘’power tool’’ for business growth.
80. Impact of effective public relations in marketing expansion of banking services in enugu metropolis

Marketing Related Project Ideas

81. Advertising as a strategic instrument in the marketing of mtn’s communication services
82. The efficacy of sales promotion in the marketing of consumer product
83. An evaluation of product positioning strategies in the consumer products industry in nigeria
84. An evaluation of distribution strategies in marketing of petroleum products
85. The role of public relations in the marketing of hospital services
86. An evaluation of the distribution startegies adopted by oando plc for the marketing of petroleum
87. The problems facing the establishment of banks in rural areas
88. An indepth study of on the brand switching behavior of malt drink consumer in enugu state from 2005 -2010
89. An analysis of the problems and prospects of classified advertising in enugu metropolis
90. An investigation into marketing implication of street trading in urban centers
91. The impact of promotion on consumer patronage of pharmaceutical companies
92. Attitude of consumers towards made in nigerian goods
93. Brand switching behaviour of consumers in the hair care service
94. The impact of self service on the performance of supermarkets
95. The effect of pricing strategies on the marketing of agricultural products in enugu state
96. Consumer protection laws in nigeria and its implications on nigerian consumers
97. Physical distribution management in brewery industries
98. Appraisal of asset valuation as a tool for marketing business
99. Customer orientation in banking industry

Marketing Management Project Topics

100. Brand differentiation & positioning for maximum competitive advantage
101. Customer Satisfaction for a Digital Marketing Agency
102. Return on Investment for Various Digital Marketing Strategies
103. Google Search Engine Marketing Case Study Analysis
104. Analysis of New Product Launch Using Google Double Click
105. Social Media Strategies for Online Shopping Cart
106. Analytical Comparison of Traditional Marketing to Digital Marketing
107. Facebook Analytics For Targeted Marketing
108. Customer Preferences on Coupon Code-Based Promotional Activities
109. Report on Tools to Analyze Digital Marketing Competitors
110. Analysis of Visual Keyword Tools for Search Engine Marketing.

Marketing Project Topics on Consumer Behavior

1. The Impact of Social Media on Consumer Buying Behavior
2. How do organisations create customer centric-businesses?
3. Influence of Celebrity Endorsements on Consumer Choices
4. The implications of e-marketing on customer decisions.
5. Psychological Factors Affecting Consumer Decision-Making
6. The Role of Brand Loyalty in Shaping Consumer Behavior
7. The influence of product prices on customer behaviour.
8. Cross-Cultural Influences on Consumer Purchasing Patterns
9. The Effect of Product Packaging on Consumer Perception
10. The latest consumer trends in online shopping.
11. Evaluating the Impact of Online Reviews on Consumer Buying Decisions
12. The Role of Emotions in Consumer Decision-Making
13. Comparative Analysis of Offline and Online Shopping Behavior
14. Understanding the Influence of Family and Peer Groups on Consumer Choices
15. Exploring the Role of Price Sensitivity in Consumer Decision-Making
16. The Effect of Advertising Messages on Consumer Attitudes
17. Consumer Response to Environmental Sustainability in Marketing
18. Examining the Impact of Cultural Values on Consumer Preferences
19. The Role of Personalization in E-commerce and Consumer Behavior
20. The impacts of negative online reviews on purchase intent.
21. Investigating the Effectiveness of Loyalty Programs on Consumer Retention
22. The Impact of Information Overload on Consumer Decision Fatigue
23. Analyzing the Role of Trust in Influencing Consumer Choices
24. The Influence of Gender and Age on Consumer Purchasing Behavior
25. Consumer Perceptions of Brand Authenticity in Marketing

Digital Marketing Project Topics

1. The Rise of Influencer Marketing in the Digital Age
2. Search Engine Optimization (SEO) Trends
3. Data-Driven Strategies for Targeted Online Advertising
4. Mobile Marketing Trends and Innovations
5. Content Marketing Strategies
6. Content Marketing in the Era of Short Attention Spans
7. Mobile Marketing for App Promotion
8. The Impact of Voice Search on Digital Marketing Strategies
9. Social Media Engagement and Brand Awareness
10. Video Marketing Effectiveness in Digital Campaigns
11. Google Analytics and Data Analysis
12. Email Marketing: Personalization and Automation
13. Cross-Platform Integration for Seamless User Experience
14. Social Media Analytics and Insights
15. The Role of Artificial Intelligence in Digital Marketing
16. Search Engine Optimization (SEO) Best Practices
17. Evaluating the Effectiveness of Social Media Analytics
18. Online Reputation Management
19. Interactive Content Strategies for Digital Engagement
20. Customer Journey Mapping in the Digital Landscape
21. Virtual and Augmented Reality in Digital Marketing
22. TikTok Marketing for Brands
23. The Power of User-Generated Content for Brands
24. Chatbot Integration for Enhanced Customer Interaction
25. Programmatic Advertising and Real-Time Bidding
26. Chatbots and AI in Customer Service
27. Ephemeral Content and its Impact on Marketing
28. Localization Strategies in Global Digital Campaigns
29. Personal Branding in the Digital Space
30. Ethical Considerations in Data-Driven Marketing
31. Gamification for Customer Engagement
32. Blockchain Technology in Digital Advertising
33. The Evolution of Social Commerce
34. Crisis Management in the Digital Age: Online Reputation

Best Marketing Project Ideas

1. “Digital Transformation Strategies for Marketing”
2. Establish the correlation between brand marketing and repeat purchases.
3. “The Impact of Social Media Influencers on Brand Awareness”
4. “Personalization in Email Marketing Campaigns”
5. Do consumers pay attention to product labels?
6. “Augmented Reality in Advertising”
7. “Blockchain Technology in Marketing”
8. Harmful impacts of advertising on school children.
9. “Data-driven Decision Making in Marketing”
10. “Customer Retention Strategies in E-commerce”
11. Is the use of display marketing declining?
12. “The Role of Chatbots in Customer Engagement”
13. “Video Marketing Trends and Best Practices”
14. “Green Marketing: Sustainable Practices in Advertising”
15. “Innovative Guerrilla Marketing Campaigns”
16. “Cross-Channel Marketing Integration”
17. “The Power of User-Generated Content in Branding”
18. How does brand familiarity impact a customer’s buying intention?
19. “Mobile App Marketing Strategies”
20. “Voice Search Optimization for Marketers”
21. “Neuromarketing: Understanding Consumer Behavior”
22. “The Future of Influencer Marketing”
23. “Brand Loyalty Programs and Customer Satisfaction”
24. “Emotional Marketing Appeals and Consumer Response”
25. “Localization Strategies in Global Marketing”
26. “The Rise of Micro-moments in Mobile Marketing”
27. “Interactive Content Marketing Approaches”
28. “Artificial Intelligence in Predictive Analytics for Marketing”
29. “Podcasting as a Marketing Channel”
30. “Ethical Considerations in Marketing Practices”
31. “Content Curation for Social Media Marketing”
32. “Ephemeral Content and Its Impact on Consumer Engagement”
33. “Neighborhood Marketing Strategies for Local Businesses”
34. “Crisis Communication in the Digital Age”
35. “Subscription-based Models in Marketing”

Marketing Analytics project Topics

1. Customer Segmentation Analysis
2. The Impact of Big Data on Marketing Analytics
3. Social Media ROI Measurement
4. Multichannel Marketing Analytics
5. Email Marketing Effectiveness
6. Website Conversion Funnel Optimization
7. Predictive Analytics for Lead Scoring
8. Measuring Marketing Attribution Models
9. A/B Testing for Advertising Campaigns
10. Customer Lifetime Value (CLV) Analysis
11. Market Basket Analysis
12. Influencer Marketing Impact Assessment
13. Customer Journey Mapping and Analytics
14. Geospatial Analysis for Targeted Campaigns
15. Mobile App Analytics for User Engagement
16. Brand Sentiment Analysis
17. Cross-Channel Attribution Modeling
18. Social Network Analysis for Influencer Marketing
19. Marketing Mix Modeling
20. Video Content Performance Metrics
21. SEO Effectiveness Analysis
22. Customer Churn Prediction
23. Ad Spend Optimization
24. Personalization and Recommendation Engine Metrics
25. Competitor Benchmarking in Digital Marketing

Interesting Marketing Research Project

1. Consumer Perception of Sustainable Brands
2. The Impact of Social Media Influencers on Purchase Behavior
3. Virtual Reality in Advertising: Consumer Engagement and Attitudes
4. Brand Loyalty in the Age of E-Commerce
5. Emerging Trends in Augmented Reality Marketing
6. The Role of User-Generated Content in Shaping Brand Image
7. Voice Search and Its Implications for SEO and Marketing
8. Mobile Payment Adoption and Consumer Trust
9. Cross-Cultural Marketing Strategies: A Comparative Study
10. The Influence of Gamification on Consumer Engagement
11. Subscription Box Services: Consumer Preferences and Satisfaction
12. The Effectiveness of Cause-Related Marketing Campaigns
13. Influences on Gen Z Consumer Buying Behavior
14. The Impact of Personalization on E-Commerce Conversion Rates
15. Ephemeral Content in Social Media Marketing
16. The Role of Emotions in Advertising Effectiveness
17. Influences of Cultural and Social Factors on Luxury Brand Preferences
18. Customer Trust in Online Reviews and Ratings
19. The Effectiveness of Interactive Content in Digital Marketing
20. Marketing to Generation Alpha: Understanding the Next Generation of Consumers

Content Marketing Project Topics

1. Content Marketing for B2B vs. B2C
2. Content Automation and AI Integration
3. Influencer Marketing and Content Collaboration
4. Content Localization Strategies
5. Podcasting as a Content Marketing Tool
6. Content Marketing ROI Measurement
7. Content Marketing in Emerging Markets
8. Email Marketing Content Strategies
9. Interactive Content Experiences
10. SEO and Content Optimization
11. Content Personalization Strategies

Conclusion

Within this blog, we provide a compilation of standard Marketing Project Topics that students can delve into as part of their academic research pursuits.

The primary purpose of marketing is to get people interested in your company’s products or services. It does this by analyzing the market, researching and considering the interests of  the company’s ideal customers, and attracting them with educational and useful messages for the company’s target audience.

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