1. Business Letter is an old method of sending message to those outside the organization. Does it still have a place in the conduct of Business today?
The relevance of Business letter to an organization today’s business world still be overemphasized. In spite of the ever-growing use of telephone and other electronic media for business communication, the letter continues to play an important role in the conduct of business. For example, letters provide the most personal, contact an organization has with its public, as well as other business organization or governmental agencies.
Business letters are classified into the following:
(1) Information letters
(2) Problem letters
(3) Goodwill letters
(4) Sales letters
2. Design an effective communication strategy for the promotion of any industrial product of your choice.
This involves the announcement of goods and services offered by a company. It is intended to project the image of goods, services or people in an organization.
a. Designing the promotion Plan.
b. Message Content:
c. Message Format:
d. Message Source: