Author: Richesh Raj

10 must-follow Social Media Strategies

Let us now discuss about the various Social media strategies which would help the company to increase its knowingness in various social media platforms. Some of the important strategies are:

• Create a thorough social media profile with proper details of the company.
• Optimize your social media pages.
• Add Social Media Badges to your website.
• Create share-worthy content and curate quality content.
• Be more active on channels that has your audience and post at regular intervals.
• Use as many hashtags as you can, that are relevant to your post.
• Comment on other social media posts.
• Interact with your users. Respond to the comments you get.
• Create social media campaigns.
• Get the help of the influencers in your niche.

Social Media Profile

Social media profile is like the way we dress up, the better we dress up the better we are going to look. To look good to the viewers we need to have a good social media profile, it should impress the viewers in such a way that they visit our websites. Some of the tips to keep our profile updated is to use the right social media image sizes, add keywords to your profiles, link other social media platforms, make profile picture consistent in all social media platforms etc. These are some of the best tips to maintain a social media profile for a company.

Optimization

Optimizing a social media profile works well with social media marketing as regular updates done while optimizing helps in conversions. Continuous updates and unique posts are the best ways of optimization. There are different ways of optimization for various social media platforms. For eg: hashtag works well on Instagram, business related posts help well in LinkedIn and Twitter, regular posts and videos work well in Facebook, posting on Google+ helps in the SEO search etc.

Social Media Badges

Social media badges are important sharing tools that needs to be placed on the website. Social media badges play an important role as they are used to share the links to different social media platforms. Different social media platforms like facebook, instagram, pinterest etc can be placed as badges on the website.

Share Worthy Content

“Content is King”, this is a phrase that all the digital marketers should know, this is the same for all the websites and all the social media platforms. The length of the content does not matter as only the quality of the content does. Our content should be appealing to all the viewers who check out our various digital platforms. More time is required to be spent on the content as it is the most valuable asset of all.

Regulate your current audience

The most important mindset that one should have on social media platforms is to give importance to the current audience that we have and to maintain that audience base at the particular social media platform. If a person has a loyal customer base in facebook it is always necessary to put on regular updates and to maintain the audience. It is always good to try out new social platforms but maintaining the one with the best response is mandatory.

Hashtags

Hashtags are one of the most underrated ways of reaching a consumer. We regulate updates and put out different posts but to reach out to people who are not following us, hashtags are the way to go. Hashtags are a complete must in Instagram, Twitter and can also be utilised well in Facebook. They can help increase in the visibility of the images we post and also helps in boosting the social shares.

Commenting

Commenting on various social platforms will enhance the user generated content experience. This in a way gives the same kind of a response that a hashtag gives, as we can reach out to different users who search out for the same topic but don’t follow us. Commenting also increases brand awareness, since the comments we give out would mostly have a link to our website.

Interaction

The more the interaction that we have with our customers, the more loyal they are. While all the other strategies are business based, interactions with our customers tends to be based more on the psychological factor. It gives out a feel-good mindset to our customers which makes them more responsive to the posts and updates that we put out.

Social Media Campaigns

Social media campaigns are similar to the adwords campaign of google. It is used to maintain the goals that we put up according to the current situation of the company. It differs from all the social marketing strategies as it focuses on target and measurability. Good social media campaigns are necessary as it shows the response we get from the viewers and to determine if things are going in the right direction.

Influencer Marketing

Influencer marketing is having our brand endorsed or promoted by a person who is already famous on the internet. A good influencer is someone who is famous online and is known for his/her expertise in a particular field. Influencer marketing not only helps in reaching the right audience; it helps with lead generation and in converting the lead into sales, if done right.

Conclusion

So these are some of the important strategies that we need to follow to optimize our social media platforms and to reach more people.