It’s true that the usage of Mobile apps has increased nowadays but how you do know that your developed Mobile App is getting engagement from the customers? According to the data collected by the director of Appboy, mobile apps are not accessed by the users after the three months of installation. Google has also proved this fact that most of the mobile apps are used only once and then discarded by the users which is not a good sign for the mobile app development companies.

Thus, such companies have to build effective strategies to engage users in a mobile app for a long-term and not for a specific duration of time. From the data shared above, it is clear that challenges are on the way for the marketers to promote the developed mobile apps. The appeneurs needs to focus on improving the retention rates of a mobile app from marketing it in a manner to convert the first-time users to be a permanent user.

Here are some of the strategies that an appeneur can use-

Add value to your mobile app

If you want the users to spend their valuable time accessing your mobile app then you must ensure that your mobile app is providing a value to them. You can achieve this by addressing the needs of your target users, enhancing usability options and doing quality assurance before deploying it into the app store.

Keep the design simple

You have to always remember this fact that your target audience is not from a technical background. Thus, you have to keep the design of a mobile app simple and minimalist so that users can access it effectively. If you face any issues in designing your app, you can take help from mobile app development company providers.

App Maintenance 

It is necessary for you to keep on tracking the performance of your mobile app. It means that you have to constantly update the content, product details, check on user feedbacks and fix the bugs. An updated mobile app keeps a user engaged for a longer duration.