A few years ago, when we were doing a Kickstarter for AzTech: Meet the Maya, I was trying to think of a catchy subject line that would get people to open my email. My husband suggested “Free Cheeseburgers” because everyone loves Burgers. Our CTO Dennis weighed on this very important outreach strategy to say, “People do like cheeseburgers.” (As a vegetarian, I would like to add that – especially...
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