With more than 400 million active users, Instagram is a very powerful mobile based platform to share photos and videos. Various brands can be provided with significant identity with the help of this network. Here are some tips that can help you in creating marketing strategies.

Identify Your Objectives: At first, you are required to identify your objectives properly. You must determine

• What are the unique advantages that Instagram will offer you for your business?
• Does your target audience possess active accounts in Instagram?
• Is there a scope of communicating with other social networks with the help of the Instagram?

This visual based platform will help in displaying the culture besides your services and products. The mobile app can quickly capture the moments, by providing the opportunity to the followers for interacting in a more casual manner than the other social networks. Some of the benefits are :

• It can share the news of the company
• With the help of the third party app, it can increase the sales
• Brand awareness can be increased
• Customer Engagement And Loyalty can also be enhanced
• Community grows
• Influencers can easily be connected

Create A Strategy For Content: As content is the main base of Instagram, you require to maintain a proper strategy for it. Many B2B and B2C businesses display their brands with the help of the Instagram Account. So, focus should be given to the quality of the content.

• Content Calendar: You can set up a content calendar but you must not be rigid. You can set up the particular frequency with which you will keep on posting. So , you can easily prepare your content in advance and can schedule your posts according to your convenience. For detailed information, you can consult experts from instamacro.
• Content Themes: You can create content themes by determining the objectives. While creating the themes, you must be aware of the culture, team members, services and the products. By offering some practical tutorials, you can display the brand of your products or services.
• User Generated Content: You can easily curate user generated content through your account. This process will help in allowing your fans with greater user engagement and create an innovative way to interact with the company, products or services. The photos must be relevant to the aesthetic of your brand. If you can monitor the location of the business and the branded hash tags , you can easily obtain the user generated content.

Establish Guidelines For Your Workflow:  Through Instagram, you can Easily determine the aesthetic value of your brand and learn the process of brand building. If a single person is responsible in maintaining the Instagram account of the company, he must be aware of the guidelines and use the options and filters accordingly.

• Style Guide: There must be a proper style guide which can provide the actual brand aesthetic of your company. Though every marketer need not be a qualified photographer, the shooting skill can be learned eventually. If you can maintain a proper harmony with your subject, background, dominant colors, you can easily be successful.
• Social Sharing: Various other social network accounts can be connected through Instagram like the Tumblr , Twitter , Swarm , Facebook etc. You must identify the advantages of cross posting in different channels and can create your strategies accordingly.

Analyzing your performance is required and you must track the growth of your followers properly. You can also use other metrics like the location tags, hash tags, count of the followers for determining the amount of effort you require in every post.

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