A Signage is an important step to connect the audience to the product/service. A properly placed signage can increase the reach immediately. Signage has the capacity to give information, to create the impulse in a consumer to gather more information which will ultimately convert it to a purchase.
Restaurants and Hotels have signage which give information on their new discounts in rooms or the unlimited buffet breakfast they serve every Sunday. Real Estate has signage which give the rates for units and the state of the art facilities provided. Billboards are used by the bigger advertisers and a superb way of signage in the biggest possible way. They catch the most attention and surveys have revealed they have the most effect on its target audience.
Signage is a conventional way of advertising and have been used for a long time. One of the first use of signage was when US started hiring for the army. Since then, cigarette companies, automobile companies, pharmaceuticals and everything that was produced started using signage.
Over time, the use of signage has gone through a major change. The idea it carries to propagate amongst its viewers has been the same since its inception. The signage is communicating to a large area of the public on a day to day basis. A country with good signage is automatically more accessible to even the ones unknown to the language spoken.
In Singapore, signage is both in English and Standard Mandarin which enables the many expats and travelers travelling towards this country every year. Airports and roads have become user-friendly and manageable for a first timer. The efforts of the government to make Singapore signage comprehensible to one and all have made the country one of the most frequented countries in terms of tourism. This has heavily reflected on its revenue and the overall face value of the country. Similarly when a business of any nature uses its resources at hand to emphasize on its qualities and delivers the service it promises, there is no hindering the boosting of the product they are selling.
Restaurants and Hotels have signage which give information on their new discounts in rooms or the unlimited buffet breakfast they serve every Sunday. Real Estate has signage which give the rates for units and the state of the art facilities provided. Billboards are used by the bigger advertisers and a superb way of signage in the biggest possible way. They catch the most attention and surveys have revealed they have the most effect on its target audience.
Signage is a conventional way of advertising and have been used for a long time. One of the first use of signage was when US started hiring for the army. Since then, cigarette companies, automobile companies, pharmaceuticals and everything that was produced started using signage.
Over time, the use of signage has gone through a major change. The idea it carries to propagate amongst its viewers has been the same since its inception. The signage is communicating to a large area of the public on a day to day basis. A country with good signage is automatically more accessible to even the ones unknown to the language spoken.
In Singapore, signage is both in English and Standard Mandarin which enables the many expats and travelers travelling towards this country every year. Airports and roads have become user-friendly and manageable for a first timer. The efforts of the government to make Singapore signage comprehensible to one and all have made the country one of the most frequented countries in terms of tourism. This has heavily reflected on its revenue and the overall face value of the country. Similarly when a business of any nature uses its resources at hand to emphasize on its qualities and delivers the service it promises, there is no hindering the boosting of the product they are selling.
