Chennai based Saas Startup, Zarget, that provides Conversion Rate and Optimisation Softwares, has raised $1.5 million in seed funding from Accel Partners and Matrix Partners. Fresh desk’s CEO, Girish Mathrubootham also participated in the round.

The funds will be used for research and development (R&D) and for introducing more products in the future. By the end of the year, the firm plans to launch one more product, Parthiban added. The company also plans to raise funding through a Series A round by the end of 2016.

Zarget gives you the stats and analytics to help you influence buying behaviour of your website visitors positively. The company brings innovation into an industry that had not seen any significant creative advances in years, and to break marketers’ dependency on developers to optimize and run tests that had existed prior.

Here’s an overview of the suite

“Zarget is essentially helping companies refine and perfect their customer experience, which is key for any firm that wants to be successful in this day and age,” said Anand Daniel, partner, Accel Partners.