Sometimes companies and websites face the issue of rapidly Declining Traffic. This might happen for a lot of reasons. Your content may be slipping up, or maybe the new algorithm and its changes might be lessening your search rankings. When such an issue happens, it is always best to figure out the root cause before figuring out solutions. Start looking at Google Analytics regularly to establish trends that can help you figure out the reason.

In case this when it happens, and it becomes a problem for a website owner, here are ways to transform the trend for your Declining Traffic from Google:

• The first step in changing the trend for your declining Google traffic is to identify the trend decline immediately. That can be done by keeping a constant check on the different indicators for traffic. Look at the metrics defined by Google Analytics and do a performance review. You can compare the number of views, the number of new visitors and user retention over months and pinpoint the area you are lacking in. The critical way to do so is to conduct weekly comparisons between traffic output. This allows for a comparable basis of comparison as variables like the day of the week will not change. If you can, it is always better to do a bi-weekly or even daily analysis of traffic trends and declines.
• Look at the Search Engine Roundtable which will provide you with a comprehensive insight into what the readers are experiencing in their lives. For example, a vacation might be coming up or the end of the fiscal year might be near. This helps to explain why the traffic might be declining. Consequently, you can decide how to make it more relevant or if you need to wait out the decline in the traffic so the traffic can pick up eventually the way it was before.
• You can run a basic comparison of your content with other blogs and websites publishing similar content. While this may seem like a very basic step, content is the first point of the entry into transforming the trend for declining traffic. You may compare your content with the pages using similar keywords to see how much your content is aligned and what you might be missing. This step puts you in the reader’s place and allows you to pinpoint the places that you might be lacking. It might be related to the content or the layout of the website, but it will instantly give you an idea as to where you should start improving. Content is the best way to improve ratings. Regular updates and increases in content on your page will help you increase the traffic trends, and also to ensure more organic traffic and new traffic as well.
• Ignore SEO measures to begin with. It is easy to get carried away with the technicalities of adding backlinks and specific keywords that content might suffer. Evaluate the content of your website first and foremost because the content is the most critical point of attraction for readers. It is the first thing to consider when evaluating the decline in traffic. Even if you want to focus on SEO strategies, try using advice and services of pages like Healthy Links & VM Interactive that can help increase traffic and stop traffic decline altogether.
• Sometimes, your content might be the best out there, but it is old. Your content needs to be continuously updated because the quality of the material becomes useless for the reader as soon as there is a fresh new article about the topic. One easy way to tell the reader that your content is up to date is to incorporate the year or month in the title. It will pop up in the searches, and the eye of the reader will be immediately drawn to it because the title screams ‘new’. Readers want the latest and the most relevant information, which is why this is extremely necessary as well.

Decreasing or declining traffic is something that all business and webpage owners deal with after their website is up and running. It is a very natural and unavoidable obstacle, which is why it must be understood that it is not related to a mistake on the owner’s part. The only way to solve this issue is to be patient, do the right analysis, establish trends, and then figure out the relevant course of action depending on the root cause.