Every now and then, some of our friends from the industry complain about not getting enough ROI from their Email marketing campaigns. They point out that even though they have a large and varied email database covering all the potential prospects, they fail to reach the goals.

My first questions to them are on optimization, as to how they optimize their campaigns, who they send cold emails to, how they compose messages: in a formal way or informal, whether they personalize email and so on.

Another thing I’m usually interested in is about the email outreach tools they use. To my surprise, most of them state that they do not see value in using them!

This is when an industry intervention is required, as email outreach software become frequently misinterpreted and misused. Every successful Email Marketing campaign strategy should have at its heart some automated tools (and it’s better the team has only one tool to work with) that will help professionals plan, strategize, and get better ROI from their campaigns.

Email Marketing Automated Outreach Tools

Working hard is important, but working smart is a necessity. Currently, when email databases run into thousands of email addresses, the need of the hour is to utilize automated tools that will help you filter verifiable emails, help you plan and execute campaigns on the go.

Welcome Snovio

This is a relatively modern entrant on the market, and one that has in a short span of time, become a go-to-choice for many in the marketing and sales industry. An effective outreach software that will help on all steps of email marketing on the way to success.

Snovio is a robust, efficient and powerful tool that works seamlessly as Google extensions and web application; meaning, you do not have to download it or worry about it occupying space in the system.

Snovio: Key Features

To make you believe that Snovio is really an all-in-one platform, let’s have a glance at the key tools and features. Note: the ones mentioned in the article are not all. If you want to learn more, just visit their website.

Domain Email Search

With Snovio, you will be empowered to get a number of email addresses of individuals associated with that particular domain. This can also be arranged from different domains or in bulk.

Email Verifier

Snovio email verifier allows you to verify emails in bulk, or individually, as you want it. It will be a cakewalk for you to weed out emails that are invalid, or not in use, and allow you to improve the forecasts and predictions with regard to marketing campaigns.

Email Drip Campaigns

Allowing you to plan the campaign strategically, involves setting certain parameters, markers, and indicators. With Snovio, you can set triggers, delays, goals, follow-ups, and detailed statistics that will help optimize the campaign.

Email Tracker for Gmail

This is one of the core functionalities of Snovio. Email tracker is free of cost and helps you track what happens to the sent emails once you send them out. Whether people have opened them, or taken any action on them is something, you will know immediately thanks to the live push notifications.

Professional Email Search

This helps you create People’s List of prospects from LinkedIn. A highly attractive proposition for HR personnel and other recruiters. A big asset if you are looking for the perfect candidate.

Technology Checker

If you offer something to a company, you might want to know certain details like a platform on which the company website is made, frameworks, analytics, and other tools that are used by them. TechChecker will support you in this. You can also use the Chrome extension to get the information right away.

The final word

Using the right tools of the trade can often be the difference between success and failure. With Snovio, you can rest assured that you will be one of the smartest companies or marketers in the market. You can try all the functions for free, and their subscription plans for increased use are very affordable.