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Executive summary
This is the strategic plan for the Academies Australasia which provides Education services to the students in various countries. They provide bachelors, diploma certified diploma, masters degree and many other courses to more than 129 country students. Their vision is to provide good quality vocational education and higher education courses to the students to achieve their career goals. They want to grow as the largest educational institution in Australia. The institution also provides students with high academic experience, proactive service culture and a personal touch. They will also deliver industry-relevant and academically-rigorous courses in targeted discipline areas to produce the best graduates.
Their stakeholders always work for better services and quality education is emphasised. The institution is working well and the students have a positive review so they want to start a new branch at Hobart, Tasmania. The institution possesses the values like student-centred, act with integrity and respect for their stakeholders(students, peer, teachers staff). These values encourage the institution to grow and develop better services.
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INTRODUCTION & BUSINESS PLAN
The Academies Australasia provides the English language, Senior high School, Diploma, Advanced diploma, bachelor and master degree courses. The institution covers more than 5000 students with over 129 countries. The institute wants to start its new branch at Hobart, Tasmania. The main aim of the institute is to provide best quality education to the students all over Australia. The institute has very promising and qualified faculty for the students who produce the best students who are dedicated to working.
- REVIEW MARKET REQUIREMENTS IN THE NEW LOCATION
The new location for the Academies Australasia is very promising as it has less number of universities and students require a choice to get a better education. Hobart have a good quality of potential students who want to learn courses and work for a better future. the institute can follow the low pricing strategy to attract a number of students. The institute can offer their courses and training to improve the education system in the area. The institute should promote their courses through a multimedia medium which will help them to establish their brand in Hobart.
4.DEVELOP PERFORMANCE OBJECTIVES FOR THE EXPANSION AND GROWTH
| Performance Area | Performance Objectives | Target to achieve | Time Frame |
| Financial Performance | The institute should be able to attract a good number of students in the Hobart, Tasmania. | The maximum number of students to enrol into the different courses of the institution. | The institute will observe the performance of the institute in the first 6 months. |
| Customer and Market Performance | The institution should make their stakeholders satisfied and interested in the educational courses | The customers and market should recognise the institute all overstate. | The institute will observe the performance of the institute in the first 6 months. |
| Internal Efficiency and Effectiveness | The staff and faculty of the institute should improve their internal process and services. | The staff is well behaved and managed with an effective number of teachers and professors. | The institute will observe the performance of the institute in the first 6 months. |
| Long Term Development and Innovation | The institute will aim at becoming a reputed institution in Tasmania. | The long term aim of the institute is to become a popular and relevant source of education for the people of Tasmania. | The institute will observe the performance of the institute in the first 6 months. |
- IDENTIFY FINANCIAL, HUMAN AND PHYSICAL RESOURCE REQUIREMENTS
The Academies Australasia will require funds for the infrastructure, recruitments, amenities and other facilities for the institution. The human resources of the institute will include professors, lecturers, helping staff and other people who will assist the institute. The physical resources include land, electricity, water and other amenities for the new branch.
- PERMITS AND LICENSE REQUIREMENTS FOR EXPANSION
The new branch has to get the permit and license for starting a new educational institution in Hobart, Tasmania. The educational institution has to take permission from the government and other educational bodies which are responsible for the educational decisions in the state.
- DETERMINE INFORMATION REQUIREMENTS
The information about the Hobart, Tasmania can be gained through the PESTLE analysis of the institution. The pestle analysis involves the political, economic, social, technological, legal and environmental environment of the market.
- INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS
PESTLE Analysis template
Political factors:
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Economic factors:
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Social factors:
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Technical/technological factors:
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Legal factors:
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Environmental factors:
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- SEEKING ADVICE FROM DIRECTOR ON ENVIRONMENTAL ANALYSIS
| Email Communication Template
Academies Australasia 18, February 18, 2019 Subject: suggestions for environmental analysis To: director Dear Director, The environmental analysis of the Academies Australasia shows that the state is very apt for the new branch of the Institution. It has potential people, place and process for the educational system of the state. The education system of the state requires new options and facilities for the students of the place. The population of the state is very dedicated to the educational systems. ABC Manager |
Approved by Director? Yes ☐ No ☐
If no, Suggestions:
- SWOT ANALYSIS
SWOT Analysis Template
| Strengths | Weaknesses |
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| Opportunities | Threats |
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Plans to address SWOT with organisational capabilities:
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Competitor Analysis Template
| Competitor | Established date | Size | Market share (%) | Value to customers | Strengths | Weaknesses |
| Claremont College Hobart | 1990 | 607 | 20 | They provide low-cost education. | The pricing strategy of the organisation.
It is established long ago so people have trust over it. |
The number of courses and quality of education.
The faculty for providing education. |
| Don College Devon-port | 1973 | 961 | 24 | The educational services of the institute are very high. | The quality and faculty of the organisation. | The pricing strategy of the organisation is very high. |
| Elizabeth College Hobart | 1842 | 909 | 35 | The institute provides training and internship also | The extracurricular services and facilities for the student | The management of the staff is very difficult and the expenditures are very high. |
- A PLAN FOR HUMAN RESOURCES/SKILLED WORKFORCE AVAILABILITY AND COSTS
The institution will be requiring highly qualified and skilled professors, teachers and lecturers for providing the education to the students. The skilled human resources will be essential to maintain the reputation of the educational system. The institute will require maintaining the faculty for all the vocational and higher education courses of the organisation.
Staffing requirements and forecasted costs
| Position/Role | No. of staff required | Year 1 expense | Year 2 expense | Year 3 expense |
| Professor | 12 | 200$ | 250$ | 270$ |
| Lecturer | 20 | 400 | 450 | 500 |
| Teachers | 15 | 300 | 325 | 400 |
| High professionals | 2 | 100 | 150 | 200 |
| Helping staff | 20 | 200 | 250 | 300 |
| Assistants | 10 | 100 | 150 | 200 |
| Total Staffing costs | ||||
Job Advertisement
| Academies Australasia
Staff required Professors
We are looking for professors for our new branch in the Hobart, Tasmania. The professor will report to the office manager and will be responsible for:
The job will be full time, with hours to be worked between 9.00 am and 5.30 pm Monday to Friday. Successful applicants must have:
The relevant degree or experience should be considered. The interested candidate can apply by filling the online or off-line forms for the position. The interested candidates will be short-listed and called for the interview If you are interested in this job, please email your resume to Applications close on March 2 2019 |
- FINANCIAL PLANNING (P&L STATEMENT, CASHFLOW STATEMENT)
In this section, you are required to prepare the financial plan for the case organisation (or the business you have selected) and forecast the financial strategy for the next three years.
You are required to prepare:
- Projected Profit and Loss Statement for three years
- Cash-flow Statement for three years
Profit and Loss Statement Template
(Modify the template according to your organisational requirements)
| Year 1 in (000) | Year 2 in (000) | Year 3 in (000) | |
| Income | |||
| Income from student fees | 200000 | 330000 | 450000 |
| Income from Online tutorial services | 150000 | 150000 | 150000 |
| Total income | 350000 | 480000 | 600000 |
| Expenses | |||
| Payroll | 67500 | 74250 | 81675 |
| Wages to temporary lectures | 9000 | 9000 | 9000 |
| Cost of educational tours | 4000 | 5000 | 6500 |
| Rent | 16000 | 18000 | 20000 |
| Utilities | 10000 | 12000 | 12000 |
| Cost of transportation facility | 4500 | 4500 | 4500 |
| Insurance | 3500 | 3500 | 3500 |
| Administrative Expenses | 55000 | 60000 | 65000 |
| Advertising | 20000 | 20000 | 20000 |
| Misc. Expenses | 13000 | 15000 | 17000 |
| Total Expenses | 202500 | 221250 | 239175 |
| Net Profit | 147500 | 258750 | 360825 |
Cash Flow Statement Template
(Modify the template according to your organisational requirements)
| Year 1 | Year 2 | Year 3 | |
| Cash Received | |||
| Income from student fees | 200000 | 330000 | 450000 |
| Income from additional tutorial services | 150000 | 150000 | 150000 |
| Total Cash Inflow | 350000 | 480000 | 600000 |
| Expenditures | |||
| Expenditures from Operations | 179500 | 248250 | 210175 |
| Bills Paid | 10000 | 12000 | 12000 |
| Additional Cash Spent | 13000 | 15000 | 17000 |
| Total Cash Spent | 202500 | 275250 | 239175 |
| Net Cash Flow | 147500 | 204750 | 360825 |
| Add: Opening cash | 20000 | 167500 | 372250 |
| Cash Balance | 167500 | 372250 | 733075 |
- SIMULATED SCENARIO FOR BUSINESS QUARTERLY REPORT
| Email to Director Template
Academies Australasia 18, February 18, 2019 Subject: Dear Director, As per your request, please find the reports in the following table.
This table shows the data about the different aspects of the educational institution which have been observed in the time of starting the services. The market of Tasmania is very promising and students are interested in the quality education. Thanks. ABC |
- REDESIGN PERFORMANCE INDICATORS FOR STAFF MEMBERS OF NEW BRANCH
| Position Role | Key Performance Indicators | Acceptable standard | Targeted date/ timeframes |
| Professor | Students report, attendance, attitude towards the students | 6 months | |
| Lecturers | Students reports, attendance, training programs, | 6 months | |
| Helping staff | Attitude towards the staff, staff feedback, suggestions | 6 months | |
| Teachers | Progress, attitude towards the students, staff | 6 months |
- COMMUNICATE & BRIEF STRATEGIC BUSINESS PLAN
Email Communication Template
| Academies Australasia
18 February 2019 Subject: Strategic Business Plan Dear New Staff Members, The new performance appraisal method is prescribed which shows that the staff and member will be evaluated on some key performance indicators. the performance appraisal method will help to evaluate the employees on overall performance in the organisation. The organisation have rewards awarding for the members who are performing well. ABC |
Brief template
| Academies Australasia
Strategy Brief
The new staff member should achieve the targets and goals for their job position and responsibilities in the Academies Australasia. The business strategy also involves performance appraisal and reward system for the best performers. This will encourage the staff to provide better education and knowledge to the students. To improve the quality of education and courses effectiveness with training programs. |
- SIMULATED SCENARIO FOR SYSTEM FAILURE (WH&S) & VARIANCE REPORTING
According to the WHS act 2011, the refresher course will be required for the new branch. There should be 5 people that require first aid certificate. The safety committee has to proper precautions and safety measure for the institute. Any health organisation will be hired for training. The cost will vary upon the health organisation.
| Email to Director Template
Academies Australasia February 18, 2019 Subject: Dear Director, There have been some system failures in regards to WH&S within our new premises. Please find the report below:
Thanks. ABC |
- SIMULATED SCENARIO FOR PERFORMANCE DATA ANALYSIS
- a) Performance Report Analysis
The performance of the staff has been satisfying in the new branch of the institute. The staff is performing well and have received positive feedback from the management. They also have a better relation with other staff members. They also have provided the best quality education to the students.
- b) Review of Performance Indicators
| Position Role | Previous KPIs | Revised KPIs | Targeted date/ timeframes |
| Marketing Officers | The target of the sales | Reaching the audience | 2 months |
| Trainers | Train the staff | Developing the skills of staff | 2 months |
| Student Services | Better progress of the students | Improved student knowledge | 3 months |
- c) Identify Training Needs, Provide Training and Coaching (ROLEPLAY ON TNA)
Training Needs Analysis (TNA) Template
Provide your personal feedback on her performance: Melissa should perform the entries of the students or client on time and the induction program should be conducted right after the student enrolment. She should manage her time and perform the responsibilities in the given time-frame. Signed by: General Manager Staff Member . Date: February 19, 2019 |
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- d) Review system processes and work methods
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- Planning: The planning of the business strategy is the first important work method that is carried out in the organisation.
- Performance appraisal: The performance of the employees is evaluated and feedback is provided to improve.
- Human resource management: The human resources of the organisation are maintained in the systems and even their salary and other pays are also included in it. This helps in keeping the human resource information updated.
- Training and development: The staff and employees are provided with training and development programs after their selection during recruitment.
- AUDIT OF MILESTONES ACHIEVED
| Audit of Objectives & Milestones | |||
| Discrepancy | Recommended Mitigation | Agreed Completion Timeframe | Actual Completion Timeframe |
| Staff performance is not achieved | 6 months | 9 months | |
| Marketing for the new branch | 2 months | 4 months | |
| Student enrolments | 2 week | 2 months | |
- COST BENEFIT & RISK ANALYSIS
| Risk 1: Workplace violence
Risk Management Strategy: The management of the staff should be maintained and have to develop better relationships within the workplace. The staff should communicate with each other effectively. |
| Risk 2: Any natural calamity
Risk Management Strategy: The management should take effective steps and precautions for the protection of the students and teachers to maintain their safety. |
| Risk 3: human resource failure
Risk Management Strategy: The new branch can experience recruitment and selection failure as an educational institution should have skilled and qualified human resources. |
Risk Assessment
Using the three identified risks, you are now required to assess and manage the risks using the “Risk Matrix” below. Imaginary samples provided inside the matrix.
| FREQUENCY | CONSEQUENCE | ||||
| Insignificant outcome | Minor outcome | Moderate outcome | Major Outcome | Catastrophic outcome | |
| Almost certain | Human resource failure | ||||
| Likely | Natural calamity | ||||
| Possibly | |||||
| Unlikely | Workplace violence | ||||
| Rare | |||||
Cost-Benefit Analysis
Conduct a cost-benefit analysis for the new project that your director has assigned you. Imaginary samples provided inside. Please modify and adjust the highlighted information (in blue) within the sample template based on your organisational information.
| Cost-Benefit Analysis Template | ||
| Costs in one year | Equipment – $50,000
Staff -$ 100,000 Rent – $40,000 Utilities – $ 30,000 |
Total Costs – |
| Benefits in one year (Tangible)
Benefits in one year (Intangible) |
Cost savings in training – $ 20, 000
Cost savings in marketing – $ 20,000 Motivated employees due to work from home |
Total Benefits – |
| Comparison of cost and benefits | Compare the costs and benefits. Support with calculations and results. | |
| The overall outcome of the analysis
(profit or loss) |
In 1 year, the new equipment will pay back its original cost and generate additional income. | |
- CONSIDERATION & COMPARISON OF VENTURES WITH STRATEGIC PLAN
| Areas of consideration | Your Existing Strategic Plan | Cooperative Ventures |
| Funds | Loan or partnership with any organisation for the funds | This will distribute the fund liability over both the parties. |
| Management decisions | All the decisions will be taken by the main body. | The management decisions will be assisted by two parties so better decision. |
| Recruitment | It will be the responsibility of the main organisation body. | Both parties will support the recruitment and selection process. |
- COMMUNICATE ON STRATEGIC PLAN TO INVESTORS AND STAKEHOLDERS
| Email Communication Template
Academies Australasia February 18, 2019 Subject: Strategic plan Dear All Stakeholders, The strategic plan for the Academies Australasia is to motivate the education quality of students in the new branch. The new staff should be skilled and well-performing. The new staff should be motivated through performance appraisal and reward system. The new branch has to be promoted through marketing strategies and other internal strengths will be motivated. The main aim of the institution is to provide best quality education to the niche group and to spread their branches all over Australia. ABC |
Appendices
- Presentation slides
- Role-play
GM: Melissa you should enter all the data in the database at the time of the enrolment of the student.
Melissa: The database system is new form me.
GM: database handling and system knowledge will be provided by the trainer.
GM: The induction program should also be conducted in the given time frame. All the training will be provided under my guidance. You should take care of the job responsibilities and manage them according to the time. Your performance is regulated continuously.
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References
- Hénard, F., Diamond, L., & Roseveare, D. (2012). Approaches to internationalisation and their implications for strategic management and institutional practice. IMHE Institutional Management in Higher Education. Accessed on [http://www. oecd. org/edu/imhe/Approaches% 20to% 20internationalisation% 20-% 20final% 20-% 20web. pdf], 11(12), 2013.
- Marić, I. (2013). Stakeholder analisys of higher education institutions. Interdisciplinary Description of Complex Systems: INDECS, 11(2), 217-226.
- Fumasoli, T., & Huisman, J. (2013). Strategic agency and system diversity: Conceptualizing institutional positioning in higher education. Minerva, 51(2), 155-169.
- Garcia-Peñalvo, F. J., & Garcia-Holgado, A. (Eds.). (2016). Open source solutions for knowledge management and technological ecosystems. IGI Global.
- Conde, M. Á., García-Peñalvo, F. J., Rodríguez-Conde, M. J., Alier, M., Casany, M. J., & Piguillem, J. (2014). An evolving Learning Management System for new educational environments using 2.0 tools. Interactive Learning Environments, 22(2), 188-204.
- Keller, G. (1983). Academic strategy: The management revolution in American higher education. JHU Press.
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