NEWS: Twenty Years of Enriching Diets with Biofortification

• As the global market of biofortification is projected to reach $217.21 million by 2030 from the current $100.84 million (in 2022), the government is seeking the private sector’s help to popularise the access to nutrient-rich crops. 
• The industry wants separate branding of biofortified foods, similar to what has been done for “organic” products.

What is Biofortification ?

• Biofortification is a process of enhancing the nutritional content of crops by increasing the levels of essential vitamins and minerals.
• It is a targeted approach to address nutrient deficiencies in populations, particularly in regions where people have limited access to diverse and nutritious diets.
• The main objective of biofortification is to improve the nutritional status of vulnerable populations, especially in developing countries where malnutrition and micronutrient deficiencies are prevalent. 
• By enhancing the nutrient content of staple crops, such as rice, wheat, maize, and beans, biofortification aims to provide a sustainable and cost-effective solution to combat malnutrition and related health issues.

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