Introduction:

On-page SEO, also known as on-site SEO, refers to the optimization techniques applied directly on your website to improve its visibility and ranking in Search engine results pages (SERPs). It involves optimising various elements of your web pages to make them more search engine friendly and user-friendly. Here's a simple introduction to on-page SEO. The goal of on-page SEO is to ensure that search engines can understand the relevance and value of a webpage, ultimately leading to better visibility and increased organic traffic

1. What is on page SEO( search engine optimisation)?

On-page SEO (sometimes called on-site SEO) is the process of optimising parts of your web pages so they rank higher on search engines and get more search engine traffic.

This includes updating on-page content, title tags, internal links, and many more.

 On-page optimization is a constant process. It is one of the most fundamental parts of making sure your content exists on search engine results pages.

On-page SEO doesn’t end with a perfect page; you have to constantly review and audit your content to make sure it’s good, relevant, and up to date.

As Google improves, it gets even better at understanding what users are searching for and how to meet their needs. This means you have to ensure your content is up to snuff to beat the competition.

2.Why Is On-Page SEO Important?

Search engines use keywords and other on-page SEO elements to check whether a page matches a user’s search intent. 

And if the page is relevant and useful, Google serves it to the user.

In other words, Google pays attention to on-page SEO signals when ranking pages. It helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query.

3.Benefits of on page SEO

• Better ranking position

• Better indexing

• Sales/ Growth

• Brand awareness

• Improves credibility

• Provides value to your website

• Longer run of business

• Cost reduction

• Improve CTR (click through rate)

• Page speed

4.Top 20 on page SEO parameters

1.URL: A URL (Uniform Resource Locator) is a unique identifier used to locate a resource on the Internet.It is the address of a web page. It should be short and simple and should contain the best of your keywords.. URLs consist of multiple parts -- including a protocol and domain name -- that tell a web browser how and where to retrieve a resource.

2.Title: It is a short description of a web page and appears at the top of a browser window and in search engine results page.The character limit for an SEO title is typically around 60-70 characters. An SEO title tag must contain your target keyword. This tells both Google and searchers that your web page is relevant to this search query. Besides, searchers are much more likely to click on a web page if they see the exact keyword or keyword phrase they just typed in the title.

3.Meta description: It is an HTML element that provides an overview of a web page .

It is meant to give the user an idea of the content and how it relates to their search query. Character limit is about 160-170.

They are like a pitch that convinces the user that the page is exactly what they're looking for. The meta description appears as part of the SERP snippet, just below the page’s breadcrumb path and clickable title tag.

4.Headers: They rank in order of importance from H1 to H6, using only one H1 creates hierarchy and gives your page a more logical structure.

Each page should have only one main topic and headline.

They are used to separate headings and subheadings on a webpage. Typically these areas are used for inserting document information, such as the name of the document, the chapter heading, page numbers, creation date and the like.

5.Image alternative text: This text is used to describe what the image is about, As search engines cannot read the images, So this text allows search engines to crawl in a better way and rank websites. It displays in place of an image if it fails to load and is indexed by search engine bots to better understand the content of your page.  It makes images more accessible to people and search engines. Even when they cannot be displayed. If you don't provide appropriate alt text, people using screen readers can't get information from images. This unfairly excludes users with visual impairments.

6.Internal linking: An internal link is any link from one page on your website to another page on your website. Search engines also use links to navigate your site. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. There are four types of internal links you need to know of: contextual links, navigational links, footer links, and image links.

7.External linking: An external link is often described as any link that goes to a different domain. External links have a greater impact on search engine rankings than internal links. because they are valued by search engines as external votes of confidence/popularity in a web page.  These external links or backlinks are measured for volume, quality, and relevancy in consideration of how they support the ranking of your page.

8.Quality content: Content quality is how well your content achieves its goals. It refers to the depth of information and insight contained within a piece of content. Content quality goes beyond information to include formatting, readability, and grammatical correctness. Having good quality content will attract more users and increase the clicks on your website. In short, the ultimate purpose of SEO, that is, achieving a high ranking can be done by acquiring a higher CTR

9.Keyword relevancy: It refers to the importance of a certain keyword, phrase, or search term to a web page. Keyword relevance is used by search engines to determine what a web page is about. It's how the search engine giants decide which terms your page will rank for when there's a user query.

10.Keyword density: It tells you how often a search term appears in a text in relation to the total number of words it contains. Keyword density should be about 1-2%.  For example: if a keyword appears three times in a 100 word text the keyword density would be 3%.  Essentially, this helps search engines and site visitors understand what a particular page is about.

11.Keyword research:  It is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). The four types of keywords to classify search intent are informational, navigational, commercial, and transactional.  Search volume, Competition, and Relevance are the 3 main elements for keyword research.

12.Mobile friendly: Mobile friendly website is one that  is designed to work the same way across devices like mobile, tablets. It means that a website works the same and provides a seamless user experience (UX) regardless of the device it's accessed on. Users can see all the same images, copy, and text on a desktop, tablet, or phone.

13.Page speed: It is the amount of time taken for a content to load on a particular webpage. A good page speed is about 3-5 seconds.  Many factors affect the speed of a given page including quantity and type of content, distance the data travels, connection type, device, operating system, and browser.

14.Robots.txt: It is a text file. The very first place crawlers crawl is this file.  robots.txt is a file that tells search engine crawlers which URLs the crawler can access on your site and which URLs they cannot.  This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google. To keep a web page out of Google, block indexing with no index or password-protect the page.

15.Site maps: A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. It helps search engines discover URLs on your site. Role of sitemap is it will help crawlers to crawl and provide all the URL in one place, so that it will crawl and index easily. 

16.Secured Socket Layer(SSL): Having an SSL certificate on your site is valuable. It shows the visitors that your site is verified and that it's safe from hackers. It also improves SEO rankings. It is a security measure for websites. They're small data files that are installed on a web server, activating a padlock that allows secure connection from a web server to a browser. It's all part of the web moving to a more secure place.

17.Favicon (site icon or Favourite icon): Are icons that visually represent a website or a brand. Basically it's a logo.  They help users remember your site while browsing through multiple URLs.  Most often seen next to a web page's title in browser tabs, favicons can also be found in address bars, bookmark lists, search engine results pages (SERPs), toolbars, browser history, and other places across the web.

18.Canonical tag: It is a tag to avoid duplicate content. This is an HTML element that is added into the code of a page and helps prevent duplicate content issues by telling google or Search Engine. It is an element used in the head section of HTML to indicate that another page is representative of the content on the page.

19.Schema: It is an added feature. It informs the search engine precisely what your content is trying to convey on your web page. It converts unstructured data into structured data. Adding schema will help search engines crawl better. It is the language search engines use to read and understand the content on your pages. By language, we mean a semantic vocabulary (code) that helps search engines characterise and categorise the content of web pages.

20.UI&UX : UI refers to the screens, buttons, toggles, icons, and other visual elements that you interact with when using a website, app, or other electronic device. UX refers to the entire interaction you have with a product, including how you feel about the interaction. UI (User Interface) and UX (User Experience) play crucial roles in SEO (Search Engine Optimization) because they directly impact user engagement, website performance, and overall user satisfaction. A website with a well-designed UI is visually appealing, easy to navigate, and provides a seamless browsing experience.

21.Text to HTML ratio: It is the ratio of number of text and the coding part.  The ideal text to HTML ratio is somewhere from 25-70%. This ratio refers to the visible text as opposed to HTML elements, non-visible information, and images tags. This explains why you see sites with more visible text ranking higher on search results.

22.W3C Validation: It is the process of checking a website's code to determine if it follows the formatting standard. If we fail to validate our website's page based on W3C standards, our website will most likely suffer from errors or poor traffic  owing to poor formatting and readability. If they find invalid HTML or XHTML code – meaning code that does not follow the official rules, you might be penalised or even removed from their indexes. If there is an error on your web page code, robots may stop searching your entire website's content. 

23.Bounce rate: That is the number of visitors who come to your page and leave without viewing any other page besides the one they first landed on within 7%. Bounce rate is calculated by the total number of one page visits divided by total number of entries to a website. Bounce rate should be below 40%. 

Conclusion: 

Implementing on-page SEO factors is essential for optimising your website and improving its visibility in search engine rankings. By focusing on these key elements, you can enhance user experience, signal relevance to search engines, and ultimately drive organic traffic to your site . on-page SEO plays a crucial role in optimising web pages for search engines and improving their visibility in search results. It involves various techniques and best practices that focus on optimising the content, structure, and HTML elements of a webpage. By implementing on-page SEO strategies effectively, website owners can increase their chances of ranking higher in search engine results pages (SERPs) and attract more organic traffic.