10 Best Online Jewelry Stores & Websites

1. Zales

Zales, a jeweler rooted in history since 1924, boasts one of the lengthiest tenures in the US jewelry landscape. The jeweler specializes in natural diamonds, ethically sourced from conflict-free regions or crafted through innovative lab-grown methods. Lab-created diamonds are fully insured under Zales’ Lifetime Diamond Guarantee.

Zales stands out with a vast variety of ready-to-wear jewelry available in over 700 stores across the US. Zales entice customers with frequent sales and markdowns, providing affordable opportunities to indulge in fine jewelry.

Diverse Jewelry Selection:

• Rings
• Earrings
• Necklaces
• Bracelets
• Watches

Price Range: Zales accommodates various budgets, with a price range spanning from $150 to $55,000+.

Flexible Return Policy: Zales implements a 30-day return policy for online purchases, with exceptions for specific jewelry types such as custom designs.

Delivery Choices: Zales provides a range of shipping alternatives, encompassing UPS 2nd Day Air, UPS Next Day Air Saver, and UPS Saturday options.

Accessible Customer Service: Zales provides accessible customer service through phone and email channels, complemented by a FAQ section on their website for immediate assistance with common queries.

Customization Options: Zales allows customers to personalize many pieces, particularly rings, by choosing the metal, gemstones, and often the style of the setting.

User-Friendly Shopping Experience: The Zales website ensures a user-friendly experience with a clear layout and easy-to-use search and filter functions.

Additional Services:

• Ring sizing
• Lifetime diamond commitment
• Jewelry protection plan (additional cost)

Pros:

• Wide variety of jewelry pieces
• 6-month guarantee on all repairs along with a lifetime diamond commitment

Cons:

• Relatively short 30-day return policy
• Limited detailed product information may pose challenges for some customers.

2. James Allen

James Allen has proudly served as the go-to destination for high-quality wedding and engagement rings for over fifteen years. What sets James Allen apart as one of the top online jewelry stores is its commitment to total customization. Clients can tailor their rings precisely, from the setting to the selection of gems and beyond, resulting in a uniquely cherished piece.

Diverse Jewelry Selection:

• Engagement rings
• Loose diamonds
• Necklaces
• Bracelets
• Earrings

Price Range: James Allen accommodates various budgets, offering a diverse range with prices ranging from $150 to $3000+.

Flexible Return Policy: All purchases come with a 30-day return policy.

Shipping Options: Enjoy the convenience of free international shipping, with customers responsible for any duties and taxes imposed by their country of residence.

Accessible Customer Service: James Allen’s customer service operates 24/7, available via phone, email, and live chat. They go the extra mile by providing a ‘Real Time Diamond Consultation’ service with a dedicated diamond expert.

High-Level Customization: James Allen takes customization seriously, allowing customers to choose a loose diamond and then select a setting, creating a personalized engagement ring and other customizable jewelry pieces.

Enhanced Shopping Experience: The James Allen website ensures a user-friendly experience with high-quality photos. Its unique diamond display technology showcases 360-degree HD images of the actual diamonds, providing an immersive and detailed view.

Additional Services:

• Free ring resizing during the first year
• Lifetime warranty covering routine maintenance such as rhodium plating and prong tightening.

Pros:

• Highly customizable jewelry options
• Detailed 360-degree HD diamond images

Cons:

• Potential import taxes for international customers
• Limited non-diamond jewelry selection

3. Ross Simons

Ross Simons boasts the most extensive range of fashion jewelry brands, encompassing everything from bracelets to anklets, earrings, necklaces, and brooches. Reflecting the diversity of its jewelry, Ross Simons offers a varied price range.

Whether you’re on a budget or seeking a luxurious piece, this website accommodates all with options that can be as affordable as $7.99 or reach up to $100,000+. Explore the clearance rack, where stunning items await discovery, with some priced as low as $8—a true gem for budget-conscious shoppers.

Jewelry Selection:

• Rings
• Bracelets
• Earrings
• Necklaces
• Watches

Price Range: Ross Simons caters to diverse budgets, ranging from $7.99 to a luxurious $100,000+.

Flexible Return Policy: Enjoy peace of mind with a 30-day return policy, ensuring full refunds for items returned within the specified period.

Shipping Options: Ross Simons offers a variety of shipping choices, from standard shipping to next day air, each with varying costs to suit your needs.

Customer Service: Accessible customer service via phone, email, and live chat, supplemented by a comprehensive FAQ section on the site.

Unique Designs and Styles: While customization options may be limited compared to some jewelers, Ross Simons compensates with an array of unique designs and styles to choose from.

Enhanced Shopping Experience: The Ross Simons website ensures a user-friendly experience, providing clear product images and detailed descriptions for informed decision-making.

Additional Services:

• Professional cleaning and repair service
• Ring resizing
• Prong tightening
• Clasp replacement

Pros:

• Wide variety of jewelry styles
• Professional cleaning and repair services

Cons:

• Limited customization options
• 30-day return policy may be considered short by some customers.

4. Brilliant Earth

Brilliant Earth stands out among jewelry brands for its unwavering commitment to transparency and ethical practices, ensuring that every piece is crafted with care and sustainability in mind. From engagement rings to earrings, Brilliant Earth offers a wide array of jewelry pieces, each thoughtfully designed and created with a focus on ethical sourcing.

Explore a broad spectrum of styles on the site, ranging from classic to modern, providing options that suit various tastes and preferences. Renowned for its lab-grown diamonds, Brilliant Earth provides an environmentally friendly and socially responsible alternative to traditionally mined diamonds. These lab-grown diamonds boast exceptional quality and are virtually indistinguishable from natural diamonds.

Jewelry Selection:

• Engagement rings
• Wedding rings
• Standard rings
• Necklaces
• Bracelets
• Earrings

Price Range: Brilliant Earth caters to various budgets, with prices ranging from $75 to $75,000+.

Flexible Return Policy: Enjoy peace of mind with a 30-day return policy on all jewelry.

Shipping Options: Benefit from free shipping on all US orders and international orders over a specified amount.

Accessible Customer Service: Brilliant Earth ensures accessible customer service through phone, email, virtual appointments, and a comprehensive FAQ section on the site.

Enhanced Customization: Customers can select their diamond and setting, creating their own unique engagement ring and other customizable jewelry pieces.

User-Friendly Shopping Experience: The Brilliant Earth website offers a clean and easy-to-navigate interface. Features such as search and filtering options, along with a virtual try-on feature, enhance the overall shopping experience.

Additional Services: Complimentary cleaning and inspection services for life on all Brilliant Earth jewelry.

Pros:

• Ethically-sourced, customizable jewelry
• Free cleaning and inspection services

Cons:

• Higher prices due to ethical sourcing
• Return shipping costs may apply

5. SuperJeweler

SuperJeweler evokes a sense of nostalgia, resembling a time capsule from the early 2000s. While the website may feel outdated, its functionality remains effective. Recognized for offering some of the lowest prices on diamonds, gemstones, and trendy jewelry, SuperJeweler ensures affordability without compromising quality.

With a globally dispersed team, SuperJeweler taps into diverse and conflict-free sources, bringing forth beautiful pieces with an international flair. Boasting a collection of over 35,000 styles, SuperJeweler provides a vast selection, ensuring there’s something for every taste and preference.

Jewelry Selection:

• Rings
• Earrings
• Bracelets
• Necklaces
• Watches

Price Range: SuperJeweler caters to various budgets, offering a wide price range from $15 to $60,000+.

Generous Return Policy: Enjoy the flexibility of a 60-day return option, allowing ample time for decision-making.

Shipping Options: Standard shipping within the US typically takes 2-5 business days, while international shipping may extend to 1-2 weeks.

Accessible Customer Service: SuperJeweler offers customer service through phone, email, and live chat.

High Customization: The option to build your ring provides a high level of customization. Customers can choose their diamond and setting, creating a personalized piece.

User-Friendly Website: Despite its nostalgic aesthetic, the SuperJeweler website remains user-friendly, featuring clear product descriptions and images, along with search and filter functions.

Additional Services: Lifetime guarantee on jewelry, covering any potential manufacturer’s defects.

Pros:

• Free worldwide shipping
• Generous 60-day return policy

Cons:

• Customized items may not be returnable
• International orders may incur duties.

6. Georg Jensen

Georg Jensen, with a legacy dating back to the early 20th century, is a master in crafting beautiful silver products, showcasing a rich silversmith heritage. From elegant, early 20th century-inspired pieces to contemporary Scandinavian jewelry, Georg Jensen’s designs span a spectrum of styles, offering diversity in their collections.

While renowned for their expertise in silverware, Georg Jensen’s jewelry selection is comparatively limited. However, this aspect is evolving, with new collections emerging each season. Georg Jensen presents a range of jewelry materials, including both silver and gold. Additionally, the availability of ethically-sourced diamond pieces adds a touch of ethical luxury.

Jewelry Selection:

• Rings
• Bracelets
• Necklaces
• Earrings
• Watches

Price Range: Georg Jensen accommodates various budgets, with prices ranging from $65 to $15,000+.

Flexible Return Policy: Enjoy the convenience of a 30-day return policy.

Varied Shipping Options: Shipping costs and delivery times vary based on location, with international shipping available for a global audience.

Accessible Customer Service: Reach out to Georg Jensen’s customer service via email and phone.

Non-Customization Focus: Unlike some jewelers, Georg Jensen typically does not offer customization options. Their focus lies on presenting unique, designer pieces.

User-Friendly Website: Navigate the well-designed website effortlessly, featuring high-quality photos and detailed product descriptions.

Additional Services: While explicit details on Additional Services like jewelry cleaning, resizing, or engraving may not be advertised, customers can contact customer service for specific requests.

Pros:

• High-end, designer jewelry
• International shipping available

Cons:

• Limited customization options
• Higher prices for designer pieces

7. Melinda Maria Jewelry

Melinda Maria specializes in crafting inexpensive yet visually striking jewelry suitable for everyday wear and costume use. The use of a wholesale method allows for cost-effective direct-to-consumer sales.

Embrace the personal touch with Melinda Maria’s custom and personalized jewelry engraving. Choose an engravable piece, add text for your loved one, and customize the look for an affordable price, often less than $150.

Jewelry Selection:

• Necklaces
• Bracelets
• Earrings
• Rings

Price Range: Melinda Maria offers budget-friendly options, with prices starting from $30.

Generous Return Policy: Benefit from a 14-day return policy from the date of delivery. Items must be unworn and in their original condition.

Shipping Options: Enjoy the convenience of free domestic shipping within the US. For international shipping, rates may vary based on the destination and package weight.

Accessible Customer Service: Connect with Melinda Maria Designs through email and refer to a comprehensive FAQ section on their website for quick assistance.

Limited Customization: Melinda Maria Designs, while offering personalized engraving, generally does not provide extensive customization options.

User-Friendly Website: Experience a seamless shopping journey on the user-friendly website, featuring clear photos and detailed descriptions of each item.

Additional Services: While specific additional services such as jewelry cleaning, resizing, or engraving may not be explicitly listed, customers are encouraged to contact customer service for individual requests.

Pros:

• Free domestic shipping
• Unique, stylish jewelry designs

Cons:

• Short 14-day return policy
• Limited or no customization options

8. Ice Trends

Ice Trends stands out as a destination for a variety of affordable fine jewelry, ranging from beautiful birthstones to stunning diamond engagement rings.

Jewelry Selection:

• Rings
• Necklaces
• Bracelets
• Earrings

Price Range: Ice Trends caters to different budgets, with prices starting from $38 and reaching $35,000+.

Flexible 30-day Return Policy: Most items come with a 30-day return policy. Items must be in new condition, including all original packaging and documentation.

Shipping Options: Enjoy the convenience of free standard shipping on all US orders. Expedited shipping options are available for an additional fee.

Accessible Customer Service: Connect with the customer service team via phone, email, and live chat for any assistance.

Limited Customization: While Ice Trends does not offer customization options, their curated selection provides a diverse array of choices.

User-Friendly Website: Experience ease of use with a website designed for clear navigation and effective search functionality.

Additional Services: Ice Trends does not explicitly advertise additional services such as jewelry cleaning, resizing, or engraving. Specific requests can be clarified by reaching out to customer service.

Pros:

• Free standard shipping on all US orders
• Wide range of jewelry available

Cons:

• Does not offer jewelry cleaning, resizing, or engraving
• No option for customization

9. Jane Win

Jane Winchester Paradis, the visionary behind Jane Win, transitioned into jewelry creation after years of marketing experience with major fashion brands. The most popular pieces from Jane Win draw inspiration from coin pendants of the 1900s, each carrying a unique story. Pendants are available based on inspiring words, occasions, zodiacs, and more.

Beyond coin pendants, Jane Win offers personalized bridal jewelry, including necklaces, earrings, rings, and cuffs. Many of the pendants are meticulously handcrafted in America and presented in high-end gift boxes, encased in special green pouches.

Jewelry Selection:

• Necklaces
• Earrings
• Bracelets

Price Range: Jane Win caters to various budgets, with prices ranging from $55 to $2,500+.

Return Policy: Jane Win accepts returns on non-custom items within 14 days of receipt.

Shipping Options: Rates and delivery times vary based on location within the US.

Accessible Customer Service: Reach out to Jane Win’s customer service via email, as provided on their website.

Limited Customization: Jane Win prioritizes unique designs and symbolism over customization options.

User-Friendly Website: Navigate the simple and easy-to-use website with clear product descriptions and images.

Additional Services: No specific additional services such as jewelry cleaning, resizing, or engraving are explicitly offered.

Pros:

• Unique, symbolic designs
• Easy-to-navigate website

Cons:

• Limited jewelry selection
• 14-day return policy

10. Blue Nile

Blue Nile stands out as the ultimate destination for jewelry enthusiasts who appreciate a vast selection of fashion jewelry, renowned brand names, and top-tier costume jewelry. While Blue Nile caters to those willing to invest in high-end pieces, it also offers a fantastic array of cute necklaces, affordable bracelets, and other budget-friendly jewelry options.

Jewelry Selection:

• Diamond engagement rings
• Necklaces
• Earrings
• Bracelets
• Watches

Price Range: Blue Nile accommodates various budgets, with prices ranging from $30 to $165,000+.

Generous 30-Day Return Policy: Flexibility of a 30-day return policy on your purchases.

Free Insured Global Shipping: Free insured shipping worldwide, ensuring secure delivery of your precious items.

Accessible 24/7 Customer Service: 24/7, through phone, email, or live chat.

High Customization Level: Blue Nile allows a high level of customization, particularly with their engagement rings, providing customers the opportunity to create truly unique pieces.

User-Friendly Website Experience: The Blue Nile website offers a seamless and user-friendly experience with high-resolution images, 360-degree views, and comprehensive filter options for an informed shopping journey.

Additional Services: Blue Nile goes beyond the purchase with free cleaning and inspection services for life.

Pros:

• Free, insured global shipping
• Highly customizable jewelry options

Cons:

• Prices may be high for quality
• Potential duties and taxes may apply.

Like this post? Check out more articles on our Top 10 Lists