Artificial intelligence (AI) tools, also known as machine learning tools or data analytics tools, are software programmes or platforms that use sophisticated machine learning algorithms and data analytics to automate processes, make predictions, and offer insightful data in the area of digital Marketing. These technologies can strengthen marketing tactics, facilitate better decision-making, and optimize several facets of digital marketing efforts. The following are a few typical uses of AI tools in digital marketing:

1. Google Analytics: As a powerful AI-powered tool, Google Analytics offers advertisers information into website traffic, user behavior, and conversion rates. Making data-driven marketing decisions, producing reports, and tracking and analyzing important indicators are all made easier.
2. MailChimp: Email campaign creation, automation, and analysis are all made possible by MailChimp, an AI-enabled email marketing platform. To maximize the effectiveness of emails, it provides capabilities like audience segmentation, tailored recommendations, and A/B testing.
3. Hootsuite is a well-known Social Media management software that uses AI to assist marketers in planning, controlling, and analyzing their social media operations. To enhance social media marketing techniques, it provides capabilities including social media scheduling, content curation, and analytics.
4. Canva: Marketing professionals can create aesthetically appealing graphics, social media posts, presentations, and more with the help of Canva, an AI-powered graphic design tool. It offers a user-friendly interface and pre-designed templates, making it simple for marketers to produce pictures with a professional appearance without having substantial design expertise.
5. HubSpot CRM is a free customer relationship management application that incorporates AI to aid marketers in organizing and tracking client interactions. It offers tools that help marketers handle and nurture prospects successfully, including contact management, deal tracking, email automation, and analytics.

These are just a few examples of how artificial intelligence techniques are used in digital marketing. The use of AI in marketing is growing, giving marketers more opportunity to automate processes, gather data, and provide their target market with individualized experiences.