Instagram has over a billion active users, making it one of the most popular social media platforms in recent years. It’s no secret that creating viral content on Instagram can be an excellent way to increase your following and engagement. But how do you find those viral posts that are taking the platform by storm? In this blog post, we will share 5 effective methods to discover viral posts on Instagram so that you can learn from them and replicate their success. Whether you’re a brand or an influencer looking to grow your presence on Instagram, these tips will help elevate your game!

What are viral posts on Instagram?

Viral posts on Instagram are the ones that capture the attention of a large number of users and get shared rapidly across different networks. They can be anything from stunning travel photography to hilarious memes, inspiring quotes, or even informative infographics.

What makes a post go viral is its ability to resonate with people’s emotions and interests, which prompts them to engage with it by liking, commenting, sharing, or saving. A viral post typically has high-quality visuals, catchy captions, and relatable content that appeals to a broad audience.

Moreover, timing is crucial when it comes to creating viral content on Instagram. Posts that coincide with trending topics or events tend to perform better as they tap into current conversations and generate more buzz among users.

While there’s no guaranteed formula for creating viral posts on Instagram since every audience is different; focusing on excellent quality content production combined with effective timing strategies will increase your chances of success!

There are 5 methods to find viral posts on Instagram

Instagram is gaining ground rapidly as one of the most popular social networking sites. With millions of users worldwide, it’s an excellent platform for businesses to promote their products and engage with potential customers. But finding viral posts on Instagram can be challenging, especially if you’re new to the platform.

Fortunately, there are several methods to find viral posts on Instagram that can help you promote your brand or business effectively. Here are five tried-and-true methods:

1. Instagram Explore Page can help you find viral Instagram posts

Instagram Explore Page is a great tool to find viral posts on Instagram. It uses an algorithm that curates content based on your activity and interests. To access it, simply tap the magnifying glass icon at the bottom of your screen.

Once you are on the Explore Page, you will see a variety of posts from different accounts that align with your interests. You can scroll through this page to find posts that have high engagement rates such as likes, comments, or shares. These are usually indicative of viral content.

Another way to use the Explore Page is by searching for keywords related to topics or industries where you want to find viral content. This can be done by using hashtags, usernames, or general keywords in the search bar at the top of the screen.

Moreover, Instagram recently introduced new categories in its Explore page for specific interests like food, travel, and fashion among others which makes finding relevant and popular content even easier! 

Remember that while exploring this feature can give us tons of ideas about what works best within our niche we should never compromise authenticity over virality when creating our content strategy.

2. With the Magnifying glass option, you may find viral Instagram posts.

The magnifying glass button is an easy and effective way to search for viral posts on Instagram. When you click on the magnifying glass icon, a search bar appears at the top of your screen. From there, you can type in any keyword or phrase related to what you’re looking for.

One helpful tip when using the search bar is to use broad keywords rather than specific ones. For example, instead of searching for “cute kitten videos,” try searching for “kitten” or “cats.” This will give you a wider range of results and increase your chances of finding something that has gone viral.

Another great feature of the magnifying glass button is that it allows you to filter your search results based on different categories such as posts, accounts, tags, and places. You can also sort your results by relevance or recency.

When scrolling through your search results, take note of the number of likes and comments each post has received. The more engagement a post has, the more likely it is to have gone viral.

Using the magnifying glass button can help you easily find viral posts on Instagram by allowing you to quickly narrow down your searches based on keywords and filters.

3. Check Other Social Media Platforms

If you’re looking for viral posts on Instagram, it’s worth checking out other social media platforms as well. While Instagram is a popular platform, viral content can also spread across other sites such as Facebook and Twitter.

One way to start your search is by using keywords related to the type of content you’re interested in. For example, if you’re looking for funny videos or memes, try searching for those terms on Facebook and Twitter.

Another option is to follow popular accounts that share similar content. By doing this, you’ll have a better chance of finding viral posts that resonate with your interests.

Don’t forget about niche communities either! Platforms like Reddit and Tumblr can be great sources for unique and specific types of content that may not be as prominent on mainstream social media sites.

Expanding your search beyond just Instagram can help increase your chances of finding truly viral content on the internet.

4. Use Instagram hastags

Using Instagram hashtags is one of the most effective methods to find viral posts on Instagram. Hashtags are like search terms that help users discover content related to their interests. It’s important to use relevant and popular hashtags in your posts if you want them to be discovered by a larger audience.

One way to use hashtags for finding viral posts is by searching for specific trending ones. You can do this by clicking on the magnifying glass button, typing in a hashtag or topic, and then filtering by “Top” or “Recent” results. This will give you an idea of what kind of content is currently popular and getting engagement.

Another way is to follow popular hashtag accounts related to your niche or industry. These accounts often curate top-performing posts using specific hashtags, making it easier for you to discover new viral content.

Don’t forget about creating your own unique branded hashtag! Encouraging your followers to use it in their posts can lead to more visibility and potentially even create a trend around your brand.

5. You may utilize a certain post’s music.

Another way to find viral posts on Instagram is by using the music of a particular post. If you hear a song that catches your attention, chances are other people have also come across it and may have used it in their viral posts.

To do this, simply click on the sound icon at the bottom left corner of the post and explore all other posts that use the same audio clip. This can open up a whole new world of content for you to discover.

Moreover, when you use popular songs in your own Instagram videos, it increases the likelihood of them going viral as users are more likely to engage with content they recognize or enjoy listening to.

Using music from trending artists or genres can help boost your reach and discoverability on Instagram’s Explore page as well. Just make sure to give proper credit if needed and avoid copyright infringement issues.

Incorporating popular music into your Instagram marketing strategy can be an effective way to tap into current trends and increase engagement with potential audiences.

Wrapping up

To sum up, finding viral posts on Instagram can be a great way to get inspiration for your content or simply enjoy the most popular and engaging posts on the platform. By using the Instagram Explore Page, Magnifying Glass button, checking other social media platforms, using hashtags, and exploring music in particular posts, you can easily find what’s trending on Instagram.

Remember that while following trends is important for social media success, it’s also crucial to maintain authenticity and originality in your content. Use these methods as tools to supplement your creativity and create unique content that resonates with your audience.

So go ahead and start exploring Instagram today! Who knows? You may just find yourself creating the next viral post.