LinkedIn Marketing Solutions Fundamentals Certification All Questions
1: Matthias is running an ad campaign to encourage customers to try his product. Which of the following is the clearest call to action?
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2: Which of the following is a mandatory targeting field within audience setup in Campaign Manager?
Job Title
Company Size
Audience Expansion
Location
3: What LinkedIn Page privileges do you need to run your ads?
Publisher access
Recruiter Posters access
Sponsored Content Posters access
Campaign Manager access
4: Your Conversion campaign is set up using "Last Touch - Last Campaign." A user is shown ads from two different campaigns and then performs your conversion action. How will the conversion be attributed?
One conversion against the campaign the user saw most recently
One conversion against both campaigns
Two conversions against the campaign the user saw most recently
A conversion would not be attributed
5: Alessandra won an auction where her bid price was $25, and the second highest price was $24. How much will she pay?
$24.01
$24.50
$25
$24
6: Incorrect answer
What is the perfect mix of brand awareness and conversion campaigns?
60/40
50/50
It will vary depending on your brand and industry
None of the above
7: Which new features do you have access to when you install the LinkedIn Insight Tag? Select all that apply.
Website Demographics
Conversion Tracking
Campaign Demographics
Retargeting
Audience Expansion
8: When you’re just starting to build a target audience, what do we recommend as the first step?
Upload your emails and accounts contact lists to Matched Audiences
Decide the language of your creatives
Create a clear target audience persona
Create up to 3 audience templates
9: Which Column view would you choose in the Campaign Manager reporting dashboard if you want to focus on how many people Clicked, Reacted, Shared, or Commented on your Ads?
Engagement
Video
Performance
Conversions & Leads
Sponsored Messaging
10: Incorrect answer
Victor is running a Conversion campaign. Which targeting options are recommended to reach his objective? Select all that apply.
Website Retargeting
Uploaded List
Interest Targeting
Lookalike Audiences
11: Ebony is looking to track downloads on an eBook her team has created. Her website’s policy takes 6 to 9 months to get new tracking tags implemented, but she needs to promote this eBook starting next week. Which product should she use with her ads to track downloads?
Lead Gen Forms
Website Demographics
Conversion Tracking
Website Retargeting
12: Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.
Check the offer landing page and ensure that the offer is clear and the page is mobile optimized
Focus on brand awareness and send Message Ads to her potential customers
Implement Conversion Tracking to help LinkedIn optimize the campaign
13: Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Skills. His forecasted results show a narrow audience. What should he do?
Target by Or
Target by And
14: Which of the following Matched Audience targeting techniques can you use in Campaign Manager? Select all that apply.
Your CRM data
Hashtag Targeting
Website Retargeting
Account Targeting
Lookalike Targeting
15: Which feature in Campaign Manager allows you to reach professional audiences on trusted third-party apps and sites outside of the LinkedIn platform?
Audience Expansion
LinkedIn Audience Network
Matched Audiences
Lookalike Audiences
16: Which of the following is not a marketing objective that you can meet with LinkedIn ads?
Drive awareness
Increase consideration
Drive conversions
Increase the sales closing ratio
17: Tomas is running a follower ad campaign. Which metric should he primarily focus on to determine the campaign’s success?
Cost Per Result
Average CTR
Average CPM
Reach
18: Louise is running an ad campaign that is not reaching its budget. What changes can she make? Select four.
Enable Audience Expansion
Set more competitive bids
Increase the daily budget
Use the Maximum delivery (Automated) bidding option
Use the Manual Bid option
Use the LinkedIn Audience Network
19: Which of the following is a best practice to save time while setting up targeting for new campaigns?
Forecast results based on your targeting criteria
Use targeting templates to pre-save and reuse audiences
Make a checklist template with your preferred targeting criteria
20: Which of the following is not a billing option in Campaign Manager?
Quarterly Invoicing
Credit Card
Monthly Invoicing
21: Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?
Stop her campaign
Create a website audience
Narrow her current campaign targeting to include HR employees at companies with more than 500 employees
22: Which method is used by LinkedIn to determine which ads are shown?
A maximum bidding method where bids are reviewed and validated
An auction system based on a relevancy scoreAn optimized bidding method that gives preference to the best bid
An auction system based on bids, combined with a relevance score
23: Raquel is looking to use her current audience to reach more people. What could she do?
Use the Manual Bid option
Enable Audience Expansion
Set more competitive bids
Increase daily budget
24: What is the recommended way to track conversions?
Event-specific image pixel
Insight Tag
25: What is the definition of Reach in campaign reporting?
The amount of clicks in your campaign divided by the number of impressions
The average number of impressions served to each unique user
The unique number of people exposed to at least one impression
The number of opens for the ads divided by the number of sends
26: Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use?
Job Function + Company Industry + Company Size
Job Seniority + Company Industry + Company Category
Job Title + Member Traits + Company Connections
27: Which targeting tools can you use to reach more similar audiences? Select all that apply.
Lookalike Audiences
Audience Expansion
Retargeting
28: Which of the following is a targeting option? Select all that apply.
Member Groups
Member Skills
Company Growth Rate
Company Connections
Your Company Followers
29: Can you exclude a contact list from your campaign with Matched Audiences?
No
Yes
30: Peter wants to target the buying committee of a select group of companies. Which step should he take?
Combine a target company list and leverage Job Function and Job Seniority too
Combine an email contact list with targeting attributes, such as Company Industry
Select Member Interests in addition to Job Function
31: Which of the following is not a step when setting up your campaign in Campaign Manager?
Choose an Objective
Review Page Posts
Launch and Optimize
Choose the Right Audience
32: Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?
Website Clicks, Video Views, Conversions
Campaign Demographics, Clicks, Click-through Rate
Reach, Frequency, Campaign Demographics
Reach, Frequency, Conversions
33: Ally is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. What could she do to drive customers down the funnel?
Create a Brand Awareness campaign to give them more information about her products
Use Website Retargeting to remind them to purchase when they log into LinkedIn
Use Conversion Tracking to motivate them to purchase
34: Can you target all the LinkedIn members that work in a certain company?
No
Yes, if there are at least 300 employees in the audience
35: When optimizing your targeting strategy, what are the two key elements you should think of?
Forecast and Audience
Reach and Relevance
Cost and Engagement
Conversions and Leads
36: Which new features do you have access to when you install the LinkedIn Insight Tag? Select all that apply.
Campaign Demographics
Conversion Tracking
Audience Expansion
Website Demographics
Website Retargeting
37: When setting up targeting, it’s recommended that you use Job Seniority and Years of Experience instead of age.
False
True
38: Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next?
Pause the campaign
Increase the bid for underperforming creatives
Pause underperforming creatives
Adjust targeting
39: Which ad format would you use if you wanted to deliver a direct personalized message?
Video Ad
Message Ad
Single Image Ad
40: Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper?
Consideration
Awareness
Conversion
41: Which filter would you select in Campaign Manager reporting dashboard if you want to rapidly see all your Single Image campaigns?
Type
Objective
Status
42: What LinkedIn Page privileges do you need to run your ads?
Designated Admin access and/or Sponsored Content posting access
Publisher access
Recruiter Posters access
Campaign Manager access
43: Would you win an auction if you are the highest bidder?
Yes, the highest bidder always wins
No, the highest bidder never wins
It depends, creative relevancy matters
44: LinkedIn ads allows you to reach the largest global community of professionals.
False
True
45: At a minimum, how often should you evaluate your campaigns?
