Certified Professional in Digital Marketing by CertiProf 

CertiProf Digital Marketing Professional Certification Questions

With over 1,000+ training companies in over 100 countries worldwide, CertiProf is recognized as a global certification body. The certification of over 900,000 professionals in agile practices like Scrum, DevOps, Design Thinking, and OKR is part of a growing global movement.

As a result of these accreditations and recognitions, CertiProf is accredited by the American National Standards Institute (ANSI), Agile Alliance, IT Certification Council (ITCC) as well as the Better Business Bureau (BBB).

The Digital Marketing Professional Certificate (DMPC) Program provides an in-depth understanding of digital marketing concepts, strategies, and implementation, including email marketing and Search Engine Optimization (SEO) campaigns, paid search campaigns, social media marketing, retargeting, and integrating digital marketing with traditional marketing.

CertiProf Digital Marketing Professional Certification will help you improve your marketing skills and knowledge by helping you get more visibility into the digital world. The Digital Marketing Professional Certificate (DMPC) Program let you to learn how to use content to connect with your customers.

Track customers from the first interaction with your brand.

Optimize your website for conversion.

Understand key digital concepts and KPI´s. 

If you are new in the field, it can help you start a new career with Relevel job tests or any other pre-recruitment job tests.

Learning Objectives of CertiProf Digital Marketing Professional Certification

Knowledge in Digital Marketing Overview, Key Concepts, Lead Generation, Search Marketing, Digital Display Advertising, User Experience and Usability, Email Marketing, Social Media Marketing, Retargeting, Tracking and Measurement, Google Analytics are tested. This CertiProf Digital Marketing Professional Certification is useful to find jobs in Digital Marketing area including relevel digital marketing by unacademy, jobs in facebook, google jobs, linkedin jobs etc. 

1. The introduction and continuous refinement of algorithms within social media channels have led to:

 

Decreased organic reach with no way to regain an audience.

A growing need to create more content aimed at different audiences.

Total and absolute confidence in sharing on social media for any exposure.

An increased need to create quality content alongside targeted paid promotions.

A and B.

 2. Within the CertiProf training material for the Digital Marketing certification, information is compiled under the heading "Understanding the New World". Some of the components of that information that should be considered in a digital marketing strategy are:

 

A. SEO

B. CRM

C. Blockchain

D. Social Media

E. Offline Media

 

A, B, and D are correct.

B, C and D are correct.

A, B, C and D are correct.

A, B and C are correct.

 

3. You're struggling with link building for SEO. What can help your website rank higher?

 

Include links to the website in emails.

Create an optimized PPC bell.

The creation of a Blog,

Constant publications on social networks.

 

4. One of the most popular CertiProf certification programs is Scrum Master.

"Scrum is a lightweight framework that helps individuals, teams, and organizations generate value through adaptive solutions to complex problems." Scrum Guide.

Because it is relevant that the people in a digital marketing team understand and apply Scrum.

 

It is possible to have a Scrum Master in Digital Marketing projects.

Allows for adaptation

Help the team understand how to work in an Agile Digital Marketing environment

Many Digital Marketing teams apply Scrum

All of the above

 

5. You have been working on the digital marketing customer journey. You know it start with awareness, interest,__________, purchase, retention and advocacy. What step are you missing?

 

Interest.

Consumption.

Consideration.

Contemplation.

 

6. The internet marketing tree is composed by:

 

SEM, directories and listings, email marketing, social marketing, PR, online advertising.

SEM, directories and listings, email marketing, social marketing, PR, online advertising, website.

SEM, free listings, email marketing, social networks, press releases, ad networks, website.

SEO, directories and listings, email, social networks, PR, online advertising.

 

7. You are getting ready to send your first email campaign. Which of the following can hurt your deliverability?

 

1. Sending email without custom authentication.

2. Using single opt-in.

3. Using URL shorteners.

4. Text version.

 

1 and 3.

1, 3 and 4.

1, 2, 3.

1, 2.

 

8. You have been invited to the weekly sales meeting. In the meeting, the sales team is asking you to support themin the interest stage so customers can take an action. The sales team is refers to the:

 

Pay funnel.

Income funnel.

Sales funnel.

Forecasting funnel.

 

9. You are discussing tracking customer behavior with your marketing specialist and he is confused as to what needs to get done. You tell him a cookie needs to get set on the user’s:

 

Phone.

Computer.

Browser.

Profile.

 

10. As the new marketing director, you have created the buyer personas, and now is time to create the target audience. You have asked the marketing specialist to gather all the respective information. In the meeting, the marketing specialist gives you the following data. What are you going to use to create the target audience?

 

1. Gender.

2. Marital status.

3. Age.

4. Place of residency.

 

1, 3, 4.

1, 2, 3.

1 and 3.

1, 2, 3, 4.

 

11. The sales director asks you what triggers a conversion pixel. You respond:

 

A specific page view.

A single sale.

A registered lead.

Any site visit.

 

12. As the marketing director, you would like to better your PPC every day so….

 

You plan on working in a discipline matter.

You measure and test everything you can.

You build a keyword list.

All of the above.

 

13. Your marketing team is discussing the differences between SEO and SEM. Which team member is right?

 

SEO is more white-hat, SEM is more grey.

SEO focuses on organic search rankings while SEM encompasses all aspects of search marketing.

SEO refers to organic search results while SEM focuses on paid search.

There is no difference. They are both the same.

 

14. As part of your digital marketing strategy, you have to implement inbound marketing. What can you rely on?

 

Blogs.

Social media.

Search engines.

All of the above.

 

15. You have been asked to attract attention and generate leads on the digital side of the business. What would you consider implementing?

 

Radio commercials.

Launching e-commerce site.

Grand opening with free products.

Content marketing.

 

16. Since your marketing specialist already discovered the best content, what are the next steps that he needs to take to finalize content curation?

 

Buy the desired content, organize it and promote it.

Add images and promote it.

Organize it, contextualize it, and promote it.

None of the above.

 

17. You are having your monthly digital meeting and one of your team members asks you what LTV:CAC means. You respond:

 

Lifespan value: customer acquisition cost.

Lifecycle value: customer acquisition cost.

Lifetime value: customer acquisition cost.

None of the above.

 

18. You have asked your marketing specialist to curate some content to post on your blog. In the meeting, he presents the following. Which of these are considered content curation?

 

1. A part 2 of your best blog.

2. News articles.

3. Infographics and social media posts that aren’t yours.

4. UGC (user generated content).

 

1 and 2.

3 and 4.

2, 3, 4.

1 and 4.

 

19. Inbound marketing is composed of four main steps. Call to actions, landing pages and information forms are part of the __________ stage.

 

Adaptation.

Persuade.

Grow.

Convert.

 

20. You are asked to create your company’s Google AdWords account to implement some digital marketing. What would you be configuring in this platform?