What is Digital Marketing? Since ancient times, people have been conducting marketing to promote their brand, product, or service through various mediums. From pen to penicillin, human beings engage themselves in different marketing platforms. The main aim is to target the audience to take action.

Technology is going to touch the sky height day by day. Digitalization is grasping our society. From eight to eighty, all are moving to a digitalized world. You need to make a strong marketing strategy to promote or sell your product or anything else with the help of a digital medium. Therefore, digital marketing is becoming the most popular marketing strategy for every marketer. Let’s find out all in details of digital marketing.

What is Digital Marketing?

Digital marketing, also known as online marketing, is a method of promoting a brand to connect with potential customers using digital communication. You might have known about email, social media, or web-based advertising as a digital platform. However, texts and multimedia messages are also in the category of digital marketing. It’s up to you to what you are most comfortable with. Let’s talk about some of its examples.

Digital Marketing Examples

Are you curious about how other entrepreneurs have flourished their businesses to increase their sales and boost their audience? Here are some examples you’ll love to take.

National Geographic

Let’s start with one of the most recognized channels in the world. National Geographic having plenty of money, leverages free digital marketing platforms like Instagram. Through their Instagram page, they make nearly about 90 million followers which increases their engagement level. Here social media become the digital marketing platform for them.

KFC’s -Design Your Bucket Campaign

KFC is touching the sky height on social media channels for brand exposure. The main goal of its social media marketing campaign is to improve and boost its brand and products in India. In addition, they are targeting the younger demographic for more popularity. The brand’s- design your bucket campaign got a great response. It allows the fan to design their buckets using online art tools on their Facebook page. Near about 5500 fans registered for this campaign, making it one of the most engaging events for the brand to date.

Nykaa

As an Indian E-Commerce company, this brand sells beauty and wellness products from over 35,000 different brands. The most popular aspect of its digital marketing strategy is its communicational blogs. The blogs provide makeup tips and access to a panel of experts who answer questions regarding beauty, health, or fashion. They use to run ads in between YouTube videos or Instagram reels. Above all, Nykaa is conducting its digital marketing campaign with a great response from people.

Byju’s Teacher’s Day Tribute Campaign

Being one of India’s leading edu-tech companies, Byju need not be an introduction when it comes to a digital marketing campaign. Its recent Teacher’s day campaign from 2021 gives a massage about how Indian teachers shifted from classrooms to online platforms to teach their students. Such digitalized marketing is rare to see in the history of the Indian educational system. They run ads, connect with students personally via Whatsapp and engage them for a better online learning experience.

Types of Digital Marketing

People often get confused that which type of digital marketing strategy suits them best. Here are some popular types of digital marketing strategies you should know before going for a digital marketing campaign.

Content Marketing

People are hungry for information regarding everything about how to solve their problems or fulfill their desires. As a brand manager, if you provide them with high-quality and useful content regarding their needs, you’ll gain their confidence. In addition, your business will take the authorized position in the market. Moreover, customers choose you when they need to make a decision.

Here comes the content marketing strategy. This method involves offering your audience answers to their questions through the publication of useful content. You may make it as blogs, articles, or social media channels. Moreover, there are some specific formats for smartphone devices, like apps and push notifications.

Social Media Marketing (SMM)

This method uses social media to promote or give information about a brand, product, or content. You may publish your project on social media platforms such as Facebook, Instagram, YouTube, or Twitter. Moreover, you can create ads and pay to reach a particular public.

Choosing the more suitable social media network is not always easy. You have to know the trend of social media platforms and promote your brand, product/service, or content according to them. There are a lot of benefits to such a marketing campaign.

Email marketing

In the era of Whatsapp and Messenger, many people say that email marketing is dead. However, it is one of the most effective types of digital marketing if you use it strategically. You’ll get significant results from it.

Without hampering the audience’s privacy and sending spam, you can promote your products and services with an email marketing strategy. In an Inbound Marketing strategy, email can become an important part of your success. Automation in the process can lead your customer through the marketing funnel. In addition, emails are the direct channel to communicate with your clients.

There are a lot of types of digital marketing like virtual reality marketing, audio marketing, paid advertising, video marketing, and more. However, one of the popular digital marketing strategies is SEO or Search Engine optimization. Let’s talk about SEO shortly.

Pay-Per-Click (PPC)

Pay-per-click refers to paid advertisements and promoted search engine results. PPC is a short-term form of digital marketing. It means that if you stop paying for ads, the ads no longer exist. PPC help you to increase search traffic to a business in online platform.

The main thing that differentiates pay-per-click from SEO is that you only have to pay for the results.

When you set up a PPC campaign, you will also be able to choose whether you want your ad or promoted results to be shown to users all over the market.

Mobile marketing

One of the easiest ways of digital marketing is mobile marketing. In such strategy, you can take advantage of mobile channels like SMS or MMS, mobile apps, etc.

Affiliate and Influencer marketing

Affiliate marketing is a model of digital marketing, where marketing is the primary way to make income for your company. For instance, if you are selling someone’s property online, you’ll get commission from affiliate marketing.

In contrast, influencer marketing is a strategy that centers on social media relationship making and content creation. The TikTok is popular example of an influencer marketing.

Search Engine optimization

It is one of the most popular types of digital marketing. The short form of it is SEO. Let’s talk about the importance of SEO in digital marketing.

What is SEO in digital marketing?

When you start producing content for your brand, your public must be able to find it. Therefore, SEO plays a big role find your content on various platforms. It is one of the popular mediums of digital marketing which allows your content to rank in the top positions of search engines. Therefore, someone who is actively searching for what you offer can find your website at the top.

You need to know the keywords which an audience wants to reach searching. Applying SEO is only possible then with the development of your content around these keywords.

According to the Search Engine Journal, the site listed on Google’s first page share 91.5% of the web traffic. The first Google organic search gathers 32.5% of the web traffic. The remaining 51% of all website traffic produces from organic search.

Organic traffic is such a method that you conquer through high-quality content found by searches in popular search engines like Google. Therefore, you can’t ignore SEO in a digital marketing campaign.

How to Do Digital Marketing?

Often people get confused regarding how to do a digital marketing campaign for their company. Well. There are three important steps that you should imply in the whole marketing process. The steps are planning, implementation and optimization. Here is some discussion regarding these three steps.

Planning

The first step, planning means shaping an idea for the digital marketing program. It involves some items which you should consider.

As a digital marketer, you need to plan about the broader level of business goals. These goals can be short, medium, or long-term. Thereafter, you need to create a digital strategy. It is an utmost important part while planning a digital marketing program. Next and one of the vital points is planning a digital marketing channel to promote your products and services. It helps you get a clear shot at achieving your goals without wasting time.

You need to plan how will the digital marketing program be structured and developed. In addition, planning also determines the actions regarding your campaign. You need to decide the budget allocation and marketing investments along with other stakeholders in this step. Conclusively, you should chart out the entire roadmap and timeline in the planning phase.

Implementation

Once you complete the planning of your digital marketing program, the execution phase comes. Implementation of the right techniques in the right place is very essential for a perfect campaign. There are some points of consideration.

During the implementation phase, you should initiate marketing and promotion through various channels in alignment with the goals of the planning phase. As a digital marketer, you should carry out various marketing campaigns, search engine optimization, social media marketing, etc. In addition, you need to take care of initiating web analytics, content marketing, email marketing, advertising, and so on in this phase.

Some of these techniques like email marketing are automatically worked in the implementation phase. In addition, lead generation and lead nurturing make vital parts of the implementation phase. These two are the base of your entire marketing program.

Optimization

You cannot gain sustainable growth with a simple design strategy and executing the same. It’s very important to track and monitor the performance of your digital marketing efforts. You need to analyze the results and performance of your digital marketing program to achieve your desired goals. In case the results are not up to the mark, you can go back and revise the strategy to rectify unwanted errors.

What Does Digital Marketer do?

If you are starting your carrier in digital marketing, you need to know the role of a digital marketer.

A digital marketer is a person who is responsible for devising marketing campaigns to maintain the quality of a company. You may also call them Digital Marketing Specialists. Digital marketers perform market research, strategist with other marketing professionals, and create blogs for marketing campaigns. All they do is for increasing the marketing campaign.

A digital marketer is the main of all the digital channels. They help to drive brand awareness among society and generate leads. Therefore, a company’s overall development is in the hand of a digital marketer.

There are different job roles for digital marketers. You can be a social media engagement manager or a content creator for your brand. It is a dynamic career opportunity for enhancing creative as well as technological skills.

If you are interested to know about digital marketing salary in India for Fresher and manager then read this blog also checkout Top Digital Marketing Course Institute in Mumbai

Why is digital marketing important?

Let’s talk about the importance of digital marketing for your brand promotion.

Better reach to the society

Nowadays, people are spending their leisure time online. They simply browse the internet and search for their desired products and services. To make your brand large and better to reach society is to make your marketing platform digital.

Digital marketing is about reaching the right people at the right time. Therefore, you must have an engaging online platform with easy navigation to improve your reach to the audience. In this way, various mediums of digital marketing can help in brand setup.

Compete with large corporations

Analyzing your competitor is a vital part of digital marketing. Such activity is essential to keep up with the competition especially amongst developing brands such as Myntra, Amazon, or Walmart.

Such competition with larger brands helps you to gain marketing knowledge. In addition, you will get the proper knowledge of different tools used in digital marketing.

Increase brand awareness of your small business

Digital marketing is a vital weapon for brands all over the world. International companies use this marketing strategy to stand steady in the competitive market. In contrast, if you have a small business, using digital marketing helps you to make headway into a booming market. Moreover, you can create brand awareness among large companies.

Increase Sales

As a brand owner, you always want to sell your products and services. Therefore, using a digital marketing platform allows you to sell your products more to the audience. You can measure conversion rate optimization (CRO) in real-time. The data helps you to calculate the buyers of your product. Therefore, you can manage your SEO services in digital marketing to get the top position in any search engine.

Return on Investments

You need to look at the measurement metrics if you want to know the importance of digital marketing platforms. The ROI defines the worth of your marketing program. For instance, SEO has been known to generate greater ROI compared to other operations like PPC or content marketing. From basic metrics like bounce rate, SEO generates 40% more revenue growth than any other marketing strategy.

Maintain your brand reputation

When every marketer increases their brand value by adding their products in digital marketing, it may feel less confident if you don’t do the same. Therefore, to increase your brand reputation, you must have to dive into digital marketing.

Most customers are online

The internet has become one of the fundamental necessities of everyone’s lifestyle. The customers and competitors are also online which means that there is high competition in marketing. When your desired customers cannot find you on the web, they may go for further places to fulfill their needs. Therefore, making a digital marketing strategy can help you to reach more customers.

You can target Ideal Audience

Reaching out to the right audience is such a great opportunity for every marketer. Digital marketing can help you to achieve your goal. You can analyze your audience’s behavior through their online activities which will help you to make a perfect strategy for your brand. In addition, reaching the right audience group helps you to find more traffic which results in better campaigns.

What is a digital marketing course?

Without a proper course, you cannot get the opportunity to become a successful and great digital marketer. Therefore, so many institutes provide students with the fundamentals and strategies on how to become professional digital marketers.

DGmark Institute is one of the names digital marketing course providers that are helping fresher to become successful digital marketers. If you are a newcomer in this marketing line, you can trust them undoubtedly.

DGmark institute provides digital marketing courses regarding brand management, web design, and analytical skills through offline mode. You can avail of their classes in Mumbai, Mira Bhayandar, and Surat, Gujarat. The institute offers 100% practical and advanced digital marketing courses in Mumbai, India.

Bottom Line

In conclusion, Digital Marketing is becoming the most popular market for the entire marketer. You can try it for your brand’s betterment.