What is mass emailing?

As the name suggests, email blasting is when you send many Emails to many recipients. It can be used for legitimate purposes, such as marketing or promoting a product or service, or it can be used to send spam.

Speaking of numbers, one of the reports published by Statista recently revealed that the global volume of spam between 2011 and 2021 accounted for 45.56% of total email traffic. As startling as these numbers are, they also reveal just how significant this issue is among existing users.

Top 10 tips to avoid spam when sending emails

Spam is a major problem for companies that send out mass emails. Not only is this a massive turnoff for customers, but it can also lead to legal action against the company. There are a few things companies can do to prevent spam when sending emails:

#1 Keep your content optimized

The first and most important thing to do is to keep your content optimized. This means making sure that all of your email content is relevant and valuable to your recipients.

#2 Adhere to laws governing email marketing practices

In many countries, laws govern email marketing; it is essential to know them before sending mass emails. For example, in the United States, the CAN-SPAM Act of 2003 sets requirements for commercial messages and provides penalties for violations. In Canada, the Canadian Radio, Television and Telecommunications Commission (CRTC) regulates email messaging under the Canadian Anti-Spam Act (CASL).

#3 Test for spam before sending

To avoid spam when sending mass emails, it is essential to perform spam tests before sending them. This can be done by setting up a free email account and signing up with a number of different email list providers.

#4 Maintain email list hygiene

If you’re wondering how to avoid spam when sending emails, one of the most important things you can do here is to maintain good email list hygiene. This means keeping your list clean and up to date and removing any invalid or inactive email addresses. To clean up your email list, head over to Leadzen.ai and get a verified and complete email list.

#5 Avoid vague subject lines

Check if the subject lines of your current emails sound like they are trying to trick people into opening them using false or misleading information!

#6 Keep the right balance between images and text

When sending a mass email, it’s essential to keep the right balance between adding images and text. If you add too many images, your email may be considered spam.

#7 Have a clear return address

When you are done sending mass emails, remember to include a physical address and contact information in your emails. This way, if someone marks your email as spam, you’ll still be able to contact them through another method.

#8 Follow HTML best practices

If you want to avoid spam while sending emails, it’s essential to follow HTML best practices, such as using a plain text version of your email as well as an HTML version, making sure your HTML code is well-formatted, and keeping the email width between 600-800 pixels.

#9 Add a proper unsubscribe option

Adding an unsubscribe option to your mass emails helps prevent spam by giving recipients the ability to opt out of future messages if they choose. This can also help improve your sender reputation over time.

#10 Double check your emails before you send them, ALWAYS!

Checking your emails before sending them out in bulk can help avoid potential spam issues. This is because if there are any errors or incorrect information in the email, email providers are more likely to detect it and mark it as spam.

Why choose Leadzen.ai for prospecting?

When it comes to prospecting, there are many factors to consider. Especially with email blasts, you want to make sure you’re reaching the right people, at the right time, and with the right message. And you also don’t want to spam anyone in the process.

Leadzen.ai is a tool that can help you with all those things. It’s the world’s most advanced lead prospecting tool, designed to help sales and marketing teams quickly and easily find updated and verified leads for your business.

There’s no better way to find high-quality, targeted leads than with Leadzen.ai. So why wait? Sign up today and see how easy prospecting can be for leads (without worrying about spamming anyone, of course!)