In Gurgaon, Domino’s Pizza organized a flaming on-the-ground activation event that vividly depicted the feelings of spice in an exciting spectacle. 

A brief about Domino’s Pizza burns down a billboard to advertise their new line of pizzas

The event, which was centered on a new line of pizzas, offered a sensory feast of hot performances, smokey settings, and the unrivaled excitement of spice. The entire activation captured everyone’s attention since it was so distinctive and compelling.

A burning pizza slice billboard created an eye-catching setting that attracted locals’ notice, sparked dialogues, and attracted the curiosity of onlookers who were entranced by the billboard’s smoky vapors. 

The thrilling exhibition came to a head as a firefighter arrived on the scene and extinguished the smoke with a brilliant display of water jets, signifying Domino’s mastery of spice and heat. The Spicy Range was delivered to customers’ doorsteps as part of an extension to the on-ground activation by bike-bound delivery riders who were trailing smoke from their delivery boxes as they rode through the city streets.

Sandeep Anand, EVP & chief marketing officer, Domino’s Pizza India, stated that the goal of this engagement was to attract the audience and highlight the thrilling experience of eating a spicy Domino’s pizza. We were able to visually represent the energy and emotion that are present in every taste of our new spicy range thanks to this creative event. We were pleasantly surprised by the excitement and enthusiastic response it brought about.

The exciting launch of Domino’s newest product, a line of pizzas with added spices, was commemorated by the event. The Red-Hot Pizza line features four standout flavors: Blazing Onion & Paprika, Fiery Jalapeno & Paprika, Blazing Chicken & Paprika, and Fiery Sausage & Paprika. Each is created with a delightful blend of heat and flavor.

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