SEO Search Engine Optimization
Search Engine Optimization is a process or strategy used to make a website more visible in the search engine result pages. The main goal of any organization is to make their website more visible at top of any search engine result pages such as google, Bing, etc. This process leads more number of visitors to the website which leads to more number of conversions and more revenue to the company.
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SEO is a strategy if someone searches of the product or the services of your category in search engines, customers get the many results, the results on top most of the page is more likely clickable by the customer. Making your website ranking on top page or main page of the search engine is done by the using strategies of search engine result page. There are many ways of ranking your website in SERP page. Anything or any word any individual enters in search engine is considered as keyword. The search engine looks for these keywords and crawls the web indexes it and fetch the results as per the needs of an individual. The crawlers looks for the keywords, image alt tags, blacklining’s, content of website, inbound links, structure of the website, design, visitors behaviors these factors are mainly determine to rank your website on search engine results page.
SEO purpose is to make your website appears on top the result page and also for ranking of the website.
Importance of the Keyword Research:
The most important factor in SEO, is understanding the role of keywords. These keywords are specific words or it could be set of words which describes the whole concept of your business, idea, service, product or the website. People conducts the search in search engine using the words, and those words should be present in content of our webpage. Choosing these right keywords can help to drive more traffic to your website, this attracts the customer who are very much potential and also it improves the SEO ranking.
In order to decide right keywords which to be included in the text, you need to consider few things such as relevancy of the keywords to your website or webpage and also the competition the keywords. You can check the competition of these keywords using google keyword planner and also select relevant keywords which are less competitive and more appropriate keywords which are related to your business, product, service or website.
Importance of Search Engine Optimization
Visibility and Ranking:
When a user searching for the product or the service in search engines, these users are more likely to select or choose top suggestions which search engines provide or shows in Search engine result page. SEO helps in ranking your website in search results and gets more visibility. The potential customers are more likely to click the results appears on top of the search engine result page, when customer clicks your website are more likely to visit your site and convert. In order to get higher visibility both the web traffic and domain authority plays a vital role.
Web Traffic:
In simple terms, if we want to understand any product or services sales opportunities are being missed, or people can’t find your website in search engines. SEO increases the organic search engine traffic to your website which leads to attract more number of visitors every day this directly improves more number of sales because the quality or potential customers are visiting your website helps in converting them.
Trustworthy:
Usually websites appear on top of search engines results pages like Google and Bing because those websites are highly ranked and have higher SEO scores. While most of them search in google and more likely to click suggestions which are likely be on top of SERP page. The visibility of the website will increase creates more trust and gain the customers attention. Having a suitable and more appropriate keywords appears when a user is searching if a product or services appears on top of the SERP page and if it’s most relevant to the users search it creates the trustworthy in user mind.
User Experience:
If a website is very well optimized and the products or services are relevant which communicates to the customers, how to obtain and shows way to proclaim it. The website is easily get ranked. Search engines like Bing or Google easily access or collects the information which a user wants. If it is very difficult to find or access your website then the chances of more for not ranking in Search engine results page.
Growth:
Search Engine Optimization plays a vital role in growth of brand. By getting ranked on top in search engine for variety of more volume keywords, and by getting more organic web traffic to your website leads more number of increasing in sales. If a website is well optimized gets more customers and make more sales. Customers themselves promotes or share your products or services in other social media platforms like Facebook, Instagram, etc.
Major Parts of SEO: There are 3 major parts of the Search Engine Optimization.
1. On Page SEO.
2. Off Page SEO.
3. Local SEO.
OnPage SEO
On Page means optimizing and controlling of your website. On Page Optimization aims to make website more reliable and more valuable and also more usable to improve the ranking of webpages and the higher visibility in search results such as Google, Bing and other search engines. On Page deals with structure of your website, internal linking, image alt tags, relevant keywords to help the search engines to analyze the webpages and access the content of your website.
Factors which includes in On Page SEO are:
URL Title Tags Speed
Meta Descriptions Heading Tags Images
Image Alt Tags Keywords Mobile friendliness.
Content of website Internal-linking
Example of some on-page SEO action items include:
· Optimizing your title tags and Meta descriptions
· Writing in-depth, quality content
· Cleaning up your site’s code
· Streamlining your site’s navigation
· Speeding up your website.
Off Page SEO
Off Page SEO is a strategy or technique which involves the efforts of giving a push to your website for ranking higher. The main role of off page SEO is creating or link building to your website. These backlinks generates high web traffic from other websites in which it will link back to your website. These backlinks plays a vital role in ranking and it creates trust to search engines. Off page SEO is am organic way of getting traffic to your website. But in these back linking process or link building process make ensure that the links are coming from trusted sites or this might bring down the trust of your website and leads to low ranking of your website or even get banned by search engines.
Off Page SEO describes optimization techniques which improves the ranking in Search Engine Result Pages.
Major factors in Off Page refers to:
1. Link building or back linking.
2. Social media marketing.
3. Blogging.
4. Influence marketing.
5. Social book marking.
Local SEO
There are several ways to improve your Local SEO, such as local keywords, claiming your directory listings, creating the pages for your business on platforms like Google My Business GMB and also in Google Maps. If you have a local business that only serves one particular area, your website will not ranks in other cities. These search engines pulls the users location to give suggestions according to the user search. If a customer wants to buy or order any product within a certain range the results obtained on top of search page they will easily makes their decision. If your business listing not showing on top results users tends to make other decisions this leads to lose the sales.
Keywords and Content:
Keywords are the specific words or the phrased word that a customer wants to find answers in search engines. Keywords are very important for ranking in search engines. Choosing the right keywords for your website and content takes diligent searches it’s important to aim for very high volumes searches and also those keywords should be very less competitive.
Like keywords the content also plays a vital role in ranking your website. The content which you choose to write or share on your website is very much essential in reaching the engaging the audience. Those content should be very much relevant to your products or the service. If a customer is searching for something, if you’re relevant content shows up. This allows you to start a conversation with a potential customer by providing the relevant information which they are actually looking for, this helps in closing of the sale very easily. Your content should be relatable, educational and also shareable.
Major Benefits of SEO:
1. It gets more people to your website
2. It saves lot of money
3. It helps in increase of high quality web traffic and also helps in increasing organic discovery.
4. It also offers impressive ROI (Return on Investment)
5. SEO improves credibility and trust.
6. It is mainly focused on long term marketing strategy.
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