Aegon Life Insurance launches PlayForOurHeroes campaign

The digital life insurance business Aegon Life Insurance unveiled “#PlayForOurHeroes,” a campaign to commemorate 75 years of Indian freedom. The goal of the digital campaign is to raise awareness of the value of life insurance through the use of the game “The Game of Life” on the corporate website. For every 10 points scored in the game, the corporation will make a donation to the Armed Forces Flag Day Fund (AFFDF). 
 
Through this promotion, Aegon Life is encouraging people to play and accrue points by using the slogan “The more you play, the more we donate.” Simply go to www.aegonlife.com and play The Game of Life, a straightforward, user-friendly game offered on the business homepage. After the game is over, the participants must upload a screenshot of their results to social media and tag Aegon Life Insurance.

Aegon Life Insurance

“The game is a fun method to raise awareness about the value of financial stability in addition to helping a good cause. Our goal at Aegon Life is to make sure that every Indian household has adequate resources. This programme is a modest step in the right direction. According to Ashish Jhawer, Head – Direct-to-Consumer business, Aegon Life Insurance Company Ltd., “We are simplifying insurance so that more people realize the significance and urgency to acquire insurance – and simply discover the proper policy, without getting excessive sales calls.” 
 
With a penetration rate of 3.2% for life insurance, India is one of the least covered nations in the world. The majority of Indian families lack access to sufficient financial security in the event of the sudden death of the earning member. Families that need it most can get a financial safety net through life insurance. 

The post Aegon Life Insurance launched PlayForOurHeroes campaign first appeared on My CSR India - Sustainability News | Corporate Social Responsibility.