Easemytrip acquires a majority stake in cheQin
Using the principal channel, the travel technology business Easemytrip has purchased a 55% share in the hotel booking site cheQin. Real-time engagement between users and hoteliers is made possible through cheQin. It contains more than 60,000 properties, including three-, four-, and five-star hotels, as well as private residences, rental homes for the holidays, and beach resorts. Additionally, it recently struck contracts with more than 5,000 hotels in Singapore, Thailand, Indonesia, Vietnam, Malaysia, and the United Arab Emirates.
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The travel tech platform’s grip on technology, adaptability, personalization, and acceptance of bulk booking and lengthy stay demands is strengthened by this acquisition. Easemytrip will also be able to offer its customers a wide selection of cutting-edge hotel booking alternatives at the most affordable pricing thanks to this.
cheQin
The travel tech platform’s grip on technology, adaptability, personalization, and acceptance of bulk booking and lengthy stay demands is strengthened by this acquisition. Easemytrip will also be able to offer its customers a wide selection of cutting-edge hotel booking alternatives at the most affordable pricing thanks to this.
Over 45,000 travel agencies and 11 million consumers total are served by Easemytrip.
The founder of cheQin, Venu G. Somineni, predicted that the service’s powerful negotiating algorithm would quickly attract a large number of users. “We really believe that cheQin can perform wonders in the areas of last-minute, mass, long-term, and short-term reservations. Thanks to our relationship with EaseMyTrip, we anticipate strengthening the market in the years to come,” he said.
On Monday, Easemytrip also revealed that it will open offline businesses using a franchisee model. The NSE-listed company stated in its regulatory filings that this change will “enable the customers to have an in-store retail experience.”
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