Reliance Retail’s FMCG arm forms JV with Sosyo Hajoori Drinks

Tuesday saw the announcement by Reliance Consumer Products Limited, the FMCG division and wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), that it would purchase a 50% equity stake in Sosyo Hajoori Beverages Private Limited, a company with its headquarters in Gujarat and which owns and operates a beverage business under the flagship brand “Sosyo.”

The remaining ownership interest in SHBPL will remain with the current promoters, the Hajoori family. With a history of about 100 years in juices and carbonated soft drinks (CSD), Sosyo is a renowned Indian brand. The business, founded in 1923 by Abbas Abdulrahim Hajoori, is one of the top competitors in the domestic soft drink market, according to a statement from RRVL.

Abbas Hajoori and his son Aliasgar Hajoori own SHBPL, a company that specialises in inventing formulas and has a number of beverage brands in its portfolio, including Sosyo, Kashmira, Lemee, Ginlim, Runner, Opener, Hajoori Soda, and S’eau.

Sosyo Hajoori Beverages

Gujarat is home to a committed customer base for the Sosyo Hajoori brand.

Isha Ambani, Executive Director of Reliance Retail Ventures Limited, commented on the transaction in the following way: “This investment enables us move forward our mission of empowering local heritage businesses and offering them with new growth prospects. We are happy to add the century-old heritage beverage brands from Sosyo to our portfolio of consumer brands and are convinced that our expertise, consumer insights, and retail distribution prowess will support Sosyo’s growing momentum.

“RCPL wants to give Indian customers more power by providing them with a variety of locally produced consumer brands and goods that are of superior quality. The historic beverage brand “Campa” and the recently created packaged consumer products brand “Independence” are currently included in the company’s brand portfolio. Additionally, RCPL is developing a unique and focused retail distribution network for its rapidly expanding portfolio of consumer goods “said RRVL.

Abbas Hajoori, Chairman of Sosyo Hajoori Beverages Private Limited, commented on the joint venture with RCPL in the following manner: “We are thrilled to enter into this relationship with Reliance Consumer Products, a strong and willing partner that can assist Sosyo swiftly build up its reach. By combining our relative advantages, we could make Sosyo’s distinctive beverage goods available to all Indian consumers.

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