Tanishq opens 1st retail showroom in the US
Tanishq, a jewellery brand owned by Titan Company, has opened its first retail location in the US. According to a LinkedIn post by Amrit Pal Singh, Business Head- North America, Titan Company, the showroom, which is situated on New Jersey’s Oak Tree Road, has been designed to be modern while maintaining the Indianness of Tanishq.
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The interactive wall in the showroom, which tells the history of Tanishq and gives consumers a virtual experience, is a remarkable feature, he continued. A particular feature is the Interactive Wall for Immersive Brand Storytelling, where customers can virtually experience Tanishq Brand, our legacy, product ranges, and our ecosystem, said the executive of Titan Company. ”
Tanishq
The first one is always the hardest, continued Singh. I’m really pleased of the group and everyone that contributed to opening this store! ”
The marketing, digital, and e-commerce head for Titan and Tanishq International Markets, Vandana Bhalla, also posted on LinkedIn, saying, “It’s been a wonderful journey taking Tanishq to the USA, from working together on identifying the opportunity, understanding the specific market needs to creating the launch campaign. Undoubtedly a journey to remember forever! ”
The post Tanishq opens 1st retail showroom in the US; check pictures here appeared first on IndiaFrontline.
