The Good Glamm Group acquires major stake Tweak
Unicorn of content to commerce For an unknown sum, The Good Glamm Group purchased a 51% stake in actor-turned-entrepreneur Twinkle Khanna’s online business, Tweak. The acquisition will give The Good Glamm Group access to the Tier I markets where Tweak has a significant presence, the company said in a statement. Tweak is a digital platform that discusses problems and concerns that affect women. It raises several issues, ranging from relationships to sustainable living. The platform has about 466k Instagram followers and is extremely popular with women.
Related Articles
In response to the news, Khanna stated, “This strategic partnership will provide Tweak India with a solid platform to develop and maximize our strengths. I am confident that the merger with the Good Glamm Group will help me pull off a Produnova with three perfect somersaults and ensure that we all land firmly on our feet. Building a scalable business requires one to always be ready to take the next leap.
The Good Glamm Group
The Mumbai-based brand will operate under the management of Good Media Co, which is run by Priyanka Gill, the co-founder of The Good Glamm Group, as a result of this cash and stock transaction. Khanna will also keep up her responsibilities as Tweak’s CEO and founder. She will become a shareholder in The Good Glamm Group and receive a seat.
According to Gill, Khanna has always been admired for her wit and tenacity. “Twinkle has built an incredible foundation with Tweak India, and I’m thrilled to welcome her to the Good Glamm family. To reach and engage new audiences, we look forward to producing impactful content at the Good Media Co. together, she said.
Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi formed The Good Glamm. It is the parent company of various digital media companies, such as POPxo, ScoopWhoop, MissMalini, and BabyChakra. It is also present in Singapore and Dubai. A number of well-known investors have backed it, including Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer Venture Partners, Accel, Amazon, and Stride Ventures.
The post The Good Glamm Group acquires majority stake in Twinkle Khanna’s content platform Tweak appeared first on IndiaFrontline.
