Atlas Monroe a San Francisco based food company has gained significant recognition for its exceptional plant based cuisine. The company specializes in creating vegan and all natural food options offering a range of delectable dishes that cater to a diverse audience. Among their notable creations, their vegan fried chicken stands out as a standout item on their menu.
Atlas Monroe has perfected the art of crafting a vegan alternative to traditional fried chicken, delivering a mouthwatering experience that rivals its meat based counterpart. The company is dedication to using high quality plant based ingredients ensures that their vegan fried chicken is both flavorful and satisfying.

By employing innovative cooking techniques and carefully selected ingredients. Atlas Monroe has managed to replicate the crispy texture and savory taste that people associate with traditional fried chicken. Their vegan fried chicken has garnered praise for its ability to please even the most discerning palates, attracting vegans and non-vegans alike.
With their commitment to providing delicious plant-based alternatives, Atlas Monroe continues to shape the culinary landscape, offering a delectable vegan fried chicken option that satisfies cravings and promotes a sustainable and compassionate lifestyle.

About The Atlas Monroe is Biography

Atlas Monroe Based in San Francisco, California. Atlas Monroe is a renowned vegan food company that has gained popularity for its wide array of plant-based offerings. Atlas Monroe menu boasts an impressive selection of delectable dishes including mouthwatering ribs, Cajun fried chicken and deep fried stuffed turkey rolls, among others.
At the heart of Atlas Monroe is recipes is the use of plant based ingredients, with a focus on organic wheat as a crucial component in their vegan fried chicken. Atlas Monroe aims to establish itself as a leading meat alternative by providing a diverse range of sauces and dishes that cater to various tastes and preferences.

With a strong presence spanning over 40 locations across the United States and Canada Atlas Monroe has made its vegan food options easily accessible to a wide audience. In addition to their delectable food offerings, the brand also provides a selection of vegan drinks, further enhancing the dining experience at their restaurants.
Atlas Monroe is commitment to creating delicious and innovative plant based alternatives has solidified its position as a prominent player in the vegan food industry. With their extensive menu and widespread presence the company continues to redefine and expand the boundaries of vegan cuisine, making it accessible to individuals seeking flavorful and sustainable food options.

Founders of Atlas Monroe

Deborah and Jonathan Torres, residents of San Diego, California, collaborated to present their business proposal together. However, it was Deborah who initially conceived the product and brought it to fruition.
Deborah is formative years were spent in Silicon Valley, where her parents immigrated to the United States. Her father originated from Guyana, while her mother had resided in the UK. As a result, Deborah had the opportunity to experience a diverse range of global delicacies during her upbringing.

Her family is culinary heritage holds a special place in her heart, with both of her grandmothers being restaurant owners. Fried chicken in particular has been an integral part of their culinary tradition. Drawing inspiration from her family is background and the rich flavors she grew up with Deborah embarked on her own culinary journey.

It was this passion for food and the desire to share her family’s culinary legacy that led Deborah to develop the product that formed the basis of their business proposal. Through her innovative approach and the influence of her grandmothers’ expertise in running restaurants, Deborah aims to honor their tradition while offering a unique and delicious culinary experience to others.

Deborah and Jonathan is joint efforts now seek to bring this exceptional product to the market, combining Deborah is culinary creativity and their shared vision for a successful business venture.

Atlas Monroe Company Establishing

When Deborah is father was diagnosed with type 2 diabetes, it became crucial for the family to make immediate dietary changes. Motivated by her love and concern for her father is health Deborah took it upon herself to find a solution.

Her journey began when she came across the documentary “Simply Raw,” which featured individuals with diabetes adopting a raw vegan diet and experiencing positive results. Inspired by their stories, Deborah embarked on a quest to educate herself about preparing nutritious vegan meals.

As her father’s health started to improve with the dietary adjustments, Deborah’s curiosity and passion for plant-based cuisine grew. She began experimenting with plant-based meat alternatives, seeking to create a healthier and delicious version of fried chicken. This experimentation led her to develop her groundbreaking invention: Atlas Monroe vegan fried chicken.

Recognizing the potential of her creation, Deborah submitted her vegan fried chicken to the VegFest contest, where it received accolades. The dish impressed judges and attendees alike, earning Deborah the esteemed prize for Best Dish. This recognition further solidified the value and taste of her invention, propelling Deborah and her creation, Atlas Monroe vegan fried chicken, into the spotlight.

Deborah is dedication to her father is health and her commitment to developing innovative plant-based cuisine have resulted in a remarkable success story. Deborah journey from a caring daughter to an award-winning inventor showcases the transformative power of food and the impact it can have on individuals’ lives.

Atlas Monroe Net Worth & More

After her father’s type 2 diabetes diagnosis, Deborah Torres founded Atlas Monroe, a renowned global enterprise specializing in vegan chicken. Her goal was to offer a superior plant-based alternative to traditional chicken and meat products.

Although Atlas Monroe faced initial setbacks, including an unsuccessful appearance on Shark Tank, these challenges ultimately became a catalyst for the company’s expansion and triumph. Deborah’s unwavering determination and passion for creating exceptional vegan chicken propelled Atlas Monroe forward.

As of 2023, Atlas Monroe has experienced significant success, leading to a net worth of $7 million. This impressive financial milestone reflects the company’s growth and the widespread recognition of its high-quality vegan products. Atlas Monroe’s commitment to providing delicious and sustainable alternatives to meat has resonated with consumers worldwide, contributing to its remarkable net worth.

Deborah Torres’s journey from her father’s diagnosis to the establishment of a thriving vegan chicken enterprise highlights the transformative power of personal experiences and the resilience required to overcome obstacles. Atlas Monroe’s net worth stands as a testament to the brand’s impact on the plant-based food industry and its continued success in offering superior vegan options.

Atlas Monroe Instagram & other social Media Accounts

Atlas Monroe Founders Shark Tank Appearance

In 2019, Deborah Torres and her spouse took their entrepreneurial journey to the popular TV show Shark Tank, seeking to showcase their creative business venture. They presented their proposal, offering a 10% equity stake in their company in exchange for $500,000 and provided product samples to the panel of Sharks, who were intrigued by their offerings.
During the course of the discussion, as valuations were brought up, the atmosphere became heated. Barbara Corcoran expressed her belief that the company was too early for investment. However, Mark Cuban, a vegetarian himself, displayed a genuine interest in the business.
Initially, Cuban made an offer of $500,000 for a 30% stake in the company. However, he later engaged guest Shark Rohan Oza to join in the bid for the entire company. The proposed deal involved an investment of $1 million and a 10% royalty on sales to the founders.

Despite the enticing offer presented by Cuban and Oza, the Torres ultimately declined the deal and chose not to accept the agreement. With their vision and confidence in their own abilities, they decided to continue their entrepreneurial journey independently.
While the episode on Shark Tank did not result in a partnership or agreement, the exposure and experience gained from the show served as a valuable stepping stone for the Torres and their company, Atlas Monroe. Their resilience and determination to pursue their own path have contributed to their subsequent success and the growth of their business in the years that followed.

Atlas Monroe After Shark Tank

The decision of the founders to decline the million-dollar offer on Shark Tank proved to be the right one. The exposure from their appearance on the show led to a significant surge in sales for Atlas Monroe, prompting them to acquire a manufacturing facility in San Diego. This acquisition positioned them as the largest global manufacturer of plant-based fried chicken.

By the end of 2021, Atlas Monroe had successfully produced one million pounds of chicken. Under Deborah’s leadership, the company achieved over $2 million in sales since their Shark Tank appearance and had projected reaching $5 million in sales for 2021.
To finance the facility, Atlas Monroe accepted numerous pre-orders and fulfilled them several months later. Fortunately, their customers were patient and eager to support the brand, contributing to its continued success.
While recent sales figures have not been disclosed, it is estimated that the company earns over $5 million annually, reflecting their strong market presence and consumer demand.

In addition to their signature chicken, Atlas Monroe has expanded their product line to include other plant-based meat alternatives. They have also transitioned from a direct-to-consumer strategy and now supply their products to over 50 restaurants nationwide, further expanding their reach and impact.
In an interview, Deborah expressed her dissatisfaction with how the show portrayed her, citing misleading editing that created an impression that she did not comprehend the numbers. Despite this, the growth and accomplishments of Atlas Monroe speak for themselves, demonstrating Deborah’s strong business acumen and the success of the brand she has built.