Zee 24 Ghanta, the leading news channel that ensures most credible breaking news, successfully hit a sweet spot, bringing in the festive spirit among devotees. While creating a strong brand presence during the festival across West Bengal, the channel ensured highest visibility for its advertisers, the campaign was further amplified through different media platforms (i.e. TV, Social media & Radio).

The brands that partnered with the channel for the Durga Puja property were: Toptech TMT, Sister Nivedita University, IIHM, MEGHBELA BROADBAND, Saha Textile, Mother Diary Dear Lotteries, SBI, ORNAZONE.COM Jewellery Mall by Shree Hari, Cradle fertility Centre, Kesh King Ayurvedic Oil, PRAN POTATA SPICY BISCUIT, Annapurna Ghee for the Sharad Ananya property while Tata Tiscon, Sturdflex, Stox Gurukul, Tata Structura, Greenply, Cycle Rhythm Agarbatti & ITC came on board for the Mahapujo property exclusively.

Speaking on this, Zee24 Ghanta CBO Joy Chakraborthy said, “Durga Puja marks the homecoming of goddess Durga and is the biggest festival in Kolkata. With the Durga Puja coverage of 2022, Zee 24 Ghanta team has solidified its leadership position through content that resonates with the people of Bengal. For the trade industry as well, this time through collaborative advertising and various innovations & integrations we have tried to offer something unique to the fraternity other than vanilla advertising. I’m glad to say it has all worked out well and I thank our sponsors for this support. ”