Amazon launches Prime Video Mobile Edition at INR 599 per year, making its exclusive roster of entertainment even more accessible to India’s mobile-first customers

This single-user, mobile-only annual plan will provide access to high-quality entertainment, including the latest movies, Amazon Originals, LIVE cricket, and much more

MUMBAI, India – 7 November, 2022 – Prime Video, India’s most loved Entertainment hub has launched Prime Video Mobile Edition at ₹599 per year.  This single-user, mobile-only video annual plan offers everyone access to high-quality entertainment exclusively on their mobile devices, and will now be available to all customers in India. Users can sign-up for this plan via the Prime Video app (on Android) or website.

Created especially for a mobile-first country like India, Prime Video Mobile Edition is a major step towards making premium entertainment across languages as ubiquitous as smartphones in the country. With this move, Prime Video is expanding the accessibility of Prime Video Mobile Edition, which launched last year as a telco-partnered product in collaboration with Bharti Airtel (“Airtel”).

Prime Video Mobile Edition provides Standard Definition (SD) quality streaming to customers, giving them a chance to explore and watch Prime Video’s rich catalogue of Indian and international movies, Amazon Originals, LIVE cricket including the keenly-awaited upcoming India v/s New Zealand Men’s cricket series in November 2022, and much more, on their mobile devices, all for ₹599 per year. Customers can continue to enjoy all Prime Video features such as X-ray powered by IMDb, and downloads for offline viewing with Prime Video Mobile Edition.

Talking about the launch, Gaurav Gandhi, vice president, Prime Video India said, “Over the last 6 years we have seen a huge growth for Prime Video in India. With viewers from 99% of the country’s pin codes, the service has become the preferred destination for premium content. Guided by our mission of making high quality entertainment even more accessible across the country, we are excited to launch Prime Video Mobile Edition’s annual plan. This worldwide-first innovation saw an incredible response from Indian consumers when we launched via a telecom association last year, and building on that success we are extending its access, with it now being made available directly for subscription through Prime Video’s app and website.”

Commenting on the launch, Kelly Day, vice president, International, Prime Video said, “India is one of our fastest growing and most engaged locales worldwide. Our success in the country can be attributed to innovations that are focused on creating an exceptional entertainment experience for customers. In fact, India is turning into an innovation hub for Prime Video. An initiative like Prime Video Mobile Edition, that had its genesis in India, is now being rolled out across multiple countries in Latin America and South East Asia. We are confident that the new Prime Video Mobile Edition annual plan will further help accelerate the growth of our India business and give an even larger customer base access to the high-quality content on the service. With this launch we look forward to entertaining every Indian with our popular on-demand entertainment content and live sports.”

Customers can go to the Prime Video App (on Android) or PrimeVideo.com to buy an annual subscription to Prime Video Mobile Edition. They can then enjoy Prime Video’s full catalogue of exclusive content on a mobile device of their choice.

Customers who want to enjoy the complete Prime Video experience including multi-user access, streaming across devices including Smart TV and the ability to enjoy content in HD/UHD in addition to having access to all Prime benefits including free fast delivery on Amazon.in, ad-free music with Prime Music, Prime Reading and other Prime benefits, can continue to sign-up or upgrade any time to Prime plans for ₹1499 annually.

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ABOUT PRIME VIDEO

Prime Video is a premium streaming service that offers Prime members a collection of award-winning Amazon Original series, thousands of movies and TV shows—all with the ease of finding what they love to watch in one place. Find out more at PrimeVideo.com.

●        Included with Prime Video: Thousands of acclaimed TV shows and movies across languages and geographies, including Indian films such as Shershaah, Soorarai Pottru, Toofaan, Sardar Udham, Gehraiyaan, Jai Bhim, Jalsa, Coolie No. 1, Gulabo Sitabo, Shakuntala Devi, Sherni, Hello Charlie, Cold Case, Narappa, Sara’s, Sarpatta Parambarai, Kuruthi, Joji, Malik, V, #HOME and Tuck Jagadish, along with Indian-produced Amazon Original series like The Family Man, Mirzapur, Made in Heaven, Four More Shots Please!, Mumbai Diaries 26/11, Suzhal – The Vortex, Modern Love Mumbai, Modern Love Hyderabad, Paatal Lok, Bandish Bandits, Hush Hush, Breathe: Into The Shadows, Guilty Minds, Comicstaan, Comicstaan Semma Comedy Pa and Inside Edge, and Amazon Original movies like Maja Ma and Ammu. Also included are popular global Amazon Originals like The Lord of The Rings: The Rings of Power, The Terminal List, The Tomorrow War, Coming 2 America, Cinderella, Borat Subsequent Moviefilm, Reacher, Without Remorse, The Wheel of Time, American Gods, One Night in Miami, Tom Clancy's Jack Ryan, The Boys, Hunters, Cruel Summer, Fleabag, The Marvelous Mrs. Maisel and many more, available for unlimited streaming as part of a Prime membership. Prime Video includes content across Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali. Prime Video subscription is available in India at no extra cost with Prime membership for just ₹1499 annually. New customers can find out more at www.amazon.in/prime.

●        Instant Access: Prime Members can watch anywhere, anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV and multiple gaming devices. Prime Video is also available to consumers through Airtel and Vodafone pre-paid and post-paid subscription plans. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost.

●        Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favourite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.

●        Video Entertainment Marketplace: In addition to a Prime Video subscription, customers can also purchase add-on subscriptions to other streaming services, as well as, get rental access to movies on Prime Video.

o   Prime Video Channels: Prime Video Channels offers friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destination – Prime Video website and apps. Prime Members can buy add-on subscriptions and enjoy a hassle-free entertainment experience, simplified discovery, frictionless payments and more.

o   Rent: Consumers can enjoy even more movies from new releases to classic favourites, available to rent – no Prime membership required. View titles available by visiting primevideo.com/store. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs and Fire TV stick.

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