Promoting your Niche
A niche topic can also be promoted with a professional-looking Newsletter made with Microsoft’s Publisher tools; as most people still accept and understand the concept of a newsletter. It is also ideal for sending information from colleagues, friends, and family. Using this method is unlike the modern method of sending email newsletters using autoresponders like Aweber, Mailchimp or Getresponse.
A newsletter is a communication tool that can be used for consistent exposure on a topic. It should inform, motivate, persuade and sell. It is also to build your image, create awareness and establish credibility with an audience.
Tips for a successful newsletter series
- Content should be of high quality.
- The newsletter should answer the questions or solve the problems of the audience.
- Promotion on social media and in groups related to the niche
- Giving it out as a gift
- Using as a cheat sheet added to a landing page and offered on a paid monthly subscription.
Step by step Guide for newsletter creation
Microsoft’s newsletter is free and easy to customise.
- Go to file, new and select the newsletter template, or search for ‘newsletter templates’ in the search bar
- Select a newsletter template with the desired number of columns. The template should be distinct, consistent and recognizable for all the sections namely heading, sub-heading, and body of text.
- Customise it by deleting the default headings and replacing them with your own titles using desired fonts
- Replace any images
- Save as a pdf file
To create a newsletter from scratch
- Choose a newsletter option of a word document
- Insert/Text Box to input your titles and headings
- Add colour effects
- Insert a graphic using Insert/Picture menu command
- Add columns and divide the text into smaller sections
- Put in page breaks and quotes where necessary
- Click save when complete
Suggested resources:
Office 365 all-in-one
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