How Does it Work?

Google’s demand-side platform is called DV360. A DSP is a technological platform that allows you to purchase and sell programmatic ads. Advertisers utilize a DSP to specify preferences such as which audience traits to target, how much to pay for every ad that appears, and when their advertising should appear, among other things.

The parameters in DV360 are then utilized to connect with many publishers who can reach the target demographic at a reasonable price. Ads are presented on Google Ad Exchange and other ad exchanges and networks with which DV360 has direct links.

Benefits

• Use all of the numerous purchase kinds offered in Display & Video 360 to your advantage (DV360): –
  While Google Ads only offers open auction buys, Display & Video 360 provides a broader range of possibilities, including private auction, preferred deals, programmatic guaranteed deals, and Tag-based Insertion Orders. This implies that, regardless of the kind of inventory, an advertiser may take advantage of these various purchasing alternatives’ more excellent protection and transparency over an open auction.

• DV360 (Display & Video 360) has access to a more extensive inventory: –
  As previously stated, Display & Video 360 is the world’s largest Demand-side Platform (DSP), with access to over 76 ad exchanges, including the Google Ads exchange, allowing advertisers to buy and manage their inventory in one place and take advantage of cross-channel reporting within the Google Marketing Platform and DV360. It also includes a variety of purchases and creative kinds that aren’t available in Google Ads, as we’ll see later.

• Audio, rich media and Connected TV creative kinds are also supported by Display & Video 360 (DV360): –
  With an increase in the use of all of these mediums and more research to back up the results, Display & Video 360 now offers inventory in the following categories:
  • Audio –
    According to the IAB Australia’s Digital Audio Buying Guide, 13.8 million Australians now stream audio content each month, and 87 % of media buyers use streaming audio advertising, with more than six out of ten buying it regularly, indicating that it is a vital medium to include in your cross-channel advertising strategy.
  • Rich Media
    Rich media allows visitors to engage with a company’s brand advertising and has been shown to produce up to 267 % greater click-through rates than regular banner advertisements, according to Workfront.
  • Connected TV
    According to the current IAB Australia Online Advertising Expenditure Report, content producers are now more focused on Connected TV, with 38 % of expenditure over the last financial year.

The fact that it recently earned 41 % of spending in the June 2020 quarter, overtaking desktop (35 %) and mobile (24 %), demonstrates the expanding trend of Connected TV as a location for marketers to invest, especially in light of COVID-19 and these uncertain times.

Difference B/W Google ads vs. DV360

Who Should use DV360

The most refined platform for maximizing brand recognition with high-quality creatives is DV360 (rich media, interactive ads, and high-impact formats). DV360 additionally enables more dynamic adverts to be used for 1-to-1 retargeting. Vital creativity has an 89% influence on “in-market” performance, according to research.

Hopefully, you also agree with this term that digital marketing and DV360 are the exact future of marketing. If you want to learn entirely about future marketing, you can join Web Training Academy’s Advanced Digital Marketing Course. Here our expert faculties are always ready to share their valuable knowledge with our students, then what are you waiting for! Join now!

The post What is Google DV360, and How Does it Work? appeared first on Web Trainings.