In the dynamic world we live in, constant change is a reality. A leader must adapt to this change, fostering adaptability and a safe environment in the workplace. At its core, leadership hinges on foundational skills developed over years of experience. Whether it involves habits of productivity or communication, every leader holds their own secrets. For years, women have taken on leadership roles, with their contributions consistently enhancing the work environment. 

One such individual who defied expectations in an industry traditionally deemed unconventional for women is Anamaria Meshkurti. She has been instrumental in driving change within the technological innovation sector through various investments she has done personally or on behalf of clients she represents. Currently serving as a Board Member at VR4 Business and as a Private Investor in technology startups, Meshkurti’s journey began 10+ years ago when she joined the United Nations. She is a seasoned Digital Inclusion professional with a robust background in public relations, emerging technologies (AI, IoT, Blockchain), entrepreneurship (where she led the ITU Smart Incubator for startups in developing countries as well as the maketing and engagement department at Fongit, the Swiss government’s branch of investing in tech), innovation and project management, gender and youth issues and tech investment.

Personal leadership is all about giving, integrity and flexibility. – AnaMaria Meshkurti

Exploring the Reality of VR4Business

VR4Business provides customers, virtual reality products which master in animation, used for team building, setting up workshops, training in all types of industries, knowledge of Metaverse/ 3D projects, tours for Real Estate and for customising products. All of these needs by various businesses in different professions is catered to by VR4Business.ch. 

VR4Business is a Swiss-based company that was founded in 2017, led by the esteemed XR industry expert Franck Milet and specialises in virtual reality, team building, augmented reality, exhibits, VR education, AR, VR, VR entertainment, VR IBE, VR filmmaking, 360 filmmaking, and VR event.

Create a joyful environment, even when stress and pressure are high. Always find something to laugh about as a team. Humour is a superpower in business, use it to your advantage. – AnaMaria Meshkurti

About the Leader

AnaMaria Meshkurti has always been fascinated with technology. Her journey began from getting her bachelor’s degree in international relations from Hult International Business school, then completing her masters in Marketing and Communications from Rome Business School, and her MBA at the University of Geneva. After a long career in tech she decided to co-invest and take the role of Board Member at VR4 Business – A virtual Reality Business company as she believes VR continues to impact us all. 

The qualities she has invoked within herself are, learning to deal with people and investors, having good knowledge of when to let go of deals, being an active listener and a caring attitude. She cares for all the people she knows and works with. She is very active in sourcing the best deals out there when it comes to tech startups and working together with investors and companies to find the right fit. 

Team-Building Experience

Meshkurti believes that having the right team by your side for any startup is very significant. A team together must realise if they don’t have the right product-market fit and understand the direction a change in the trajectory is needed. 

When asked about her experience of crisis with her team she states that, “When issues arise and the going gets tough, you will notice the change in your team and a decrease in morale. This is where the power of humour comes in. Create a joyful environment, even when stress and pressure are high. Always find something to laugh about as a team. Humour is a superpower in business, use it to your advantage.”

Meshkurti believes leadership styles vary. One needs to find their own philosophy, the one that works best for themselves. Be your authentic self, even if it sounds cliché, it is what will work best in the long run.

AnaMaria Meshkurti continues to be involved in technology-innovative products and startups, following her passion she has paved the way for many women to bring their dreams to a reality. She is now looking to give back to her native Albania by creating opportunities with startups and investors there. 

In the corporate world, with the input of women bosses like Meshkurti, the world will be a better place. 

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