BASF and Stitch Crew have collaborated in organizing the Inclusive Beauty Accelerator. This program will be available for early-stage entrepreneurs. The program which was started in 2022, provides a learning platform and business opportunities for indie-led brands in the beauty and personal care industry committed to creating innovative, inclusive products this year too.
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According to sources the Inclusive Beauty Accelerator is designed for early-stage companies in the personal care and beauty space committed to creating innovative and inclusive products. To be considered, applicants must come from an underrepresented background and/or be at least 50% minority owned. Applicants must be 18 years or older, reside in the United States and have a physical product available to sell.
Marcelo Lu, senior vice president, care chemicals North America says, “The Inclusive Beauty Accelerator demonstrates BASF’s firm commitment to advance inclusion and diversity in the personal care industry, BASF is investing heavily in R&D to create new products that are effective for diverse skin and hair types. With the Inclusive Beauty Accelerator, we are taking our commitment to the next level by supporting tomorrow’s inclusive beauty innovators who will launch products and services that will advance our industry.”
The participants of IBA will get an opportunity to present, refine and scale their business plan to bring beauty products to the diverse market that serves the needs of consumers for the present and the future. A $10,000 non-dilutive grant and gain hands-on coaching from leading beauty and personal care executives will be received by the selected participants. The applications will close on 16th April 2023.
Participants will have the opportunity to showcase their products to Consumer-Packaged Goods (CPG) investors, Stitch Crew and BASF extended networks at the end of the program.
“We are proud to continue our collaboration with BASF to support indie-led brands expanding inclusion in the personal care space,” said Erika Lucas, co-founder of Stitch Crew.
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