The high demand for fast business has increased pressure to optimize their sites in order to remain at the forefront of Search results. Let’s understand how Backlinks help apart from SEO and finally how you can grow your business with backlinks.

An increase in the number of smartphones and high-speed internet has made the world on each individual’s fingertips. A solution to one’s problems seems one click away and so is your business.  If you are not present on the first page of search results then you are probably losing business.

A BACKLINK, ALSO KNOWN AS AN “INBOUND LINK” OR AN “INCOMING LINK” IS A LINK TO ANOTHER EXTERNAL WEBSITE. THEY PLAY A CRUCIAL ROLE IN LINK BUILDING AND PLAY A PROMINENT ROLE IN ESTABLISHING WEBSITES SEO RANKING.

A backlink should not look artificial and must be rich in quality. To simplify, suppose Website X is based on wholesale cloth production and gets a backlink from Website Y which is a famous boutique. This way the flow and the requirement of the website are maintained.

They have generally created keeping in mind the attitude of the customer and his needs. Supposedly, the internet user is looking at some food blogs and eventually finds a link to a promising restaurant he would definitely consider visiting that place.

Let us look at some merits of using backlinks:

• Helps you get the organic traffic: If your blog or website starts getting links from other web pages or sites, it will definitely rank better in search engine results by driving natural traffic to your site.
• Good for getting referral links: Internet users have a tendency to jump from one page to another to hoard associated information about their topic. Backlinks help you to get such referral traffic which engages the user and reduces the bounce-back rate.
• Good for brand exposure and recognition: When internet users come across an exceptionally well-written blog and find links to sites that cater to associated products, it paves a path to better brand interaction.
• Faster indexing: Once Google finishes crawling into your site, then it starts indexing. With many backlinks to your site, it helps Google to rank you higher than other sites.

Here are ways to create your own backlinks

• Guest posting: It is the process of writing blogs or content for other websites so that they offer you backlinks to your own site. Guest posting is a two-way road that creates a win-win situation for both the parties.

This is an effective link building strategy that will create link juice for your site.

• Broken link building strategy: It is rightly said that one man’s trash is another man’s treasure. This phrase is applicable to backlinks too. “Error 404 not found” is a common one while surfing on the internet.

It appears when a site is no longer available on the specified link. You can benefit by using these broken and unavailable links by replacing it with your content.

It creates a better user experience and saves you time to create new content.

• Focus on your content: Content is the key factor determining the popularity of your site. Effective content with significant keywords, apt solutions and which is well-formatted stands out from the other content.

Good content attracts other businesses and bloggers to establish a link to yours. This method is used while sky-scraping. Also, it is important t keep your content up to date so that you don’t feel historic and mundane.

• Keep an eye on your competitor: You can check supplementary sites that are ranking for the same target keyword as that of yours. This will help you know how they achieved better search rankings than you.

Start with checking the relevancy of their content and then use tools like Link intersect in Areas. They show the links to which the most optimized site of your competitor is linked too and gives you options of backlink targets.

Backlinks are the major factor deciding where you end up in search results. Users like non-spammy content that generates value to them and to be in such content can boost your chances of being determined.

It’s simple, the more popular you are the more get clicked and the more you generate profits.

The post What are Backlinks and How to Create them? appeared first on DigiVaibhav.