This is the study on Customer Experience Strategy of SAMSUNG for their Mobile Phone Product Lines.

Introduction

This report will focus on the Customer Experience Strategy of SAMSUNG for their Mobile Phone Product Lines in UK. Moreover, this report will be prepared for the board of directors of this company for evaluating customer experience strategy.

The Importance of Customer Experiences

Define Customer Experiences

Every interaction a customer has with a company, from navigating the website to interacting with customer service to obtaining the product or service they ordered, contributes to the customer experience. Customer experiences refer to how a consumers think about their relationships with a company as a whole. It encompasses every customer interrelationship with a company at …

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