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No. Of Questions – 115
Score Required – 80%

1. The increased use of the Internet presents a lot of potential for which types of businesses?

All businesses

Small business owners

International businesses

Local businesses

2. Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Sending flyers with your web address to customers

Creating a business listing in online local directories

Increasing print and billboard advertising

Building a team of digital advertising experts

3. Which of the following is the easiest way for visitors to learn about a business while visiting a website?

Getting a free ‘taster’ of one of your products when they sign up to receive emails

Listening to an audio file that auto plays whenever someone visits your site

Browsing your product pages and reviewing the Frequently Asked Questions page

Reading the terms and conditions for your products on your site

4. What is a key benefit of having an online presence for a business?

The ability to sell products directly to customers through social media

Being visible when people search for a business like yours

Sending users emails to update them on new products

Being able to offer new customers promotional discounts

5. Which tool helps you measure the success of your website?

Keyword Planner

Ad Gallery

Ad Preview Tool

Analytics

6. Which of the following statements is true when it comes to taking a business online?

Stick to what you are doing and don’t make changes

The same content works across online and offline platforms

Use analytics to make informed decisions

Use analytics to track your customers across the Internet

7. Which term best describes the business activity that occurs when website visitors buy products or services from you online?

E-commerce

Display advertising

Search engine marketing

Pay per click

8. Which of the following statements is true when marketing your business online?

You need a website to show up in search results

You’ll reach a similar client base to the one you have in the real world

You’ll be seen by the same volume of customers whether you use search advertising or not

Social media is a great way to engage your audience

9. Which of the following statements is true when it comes to developing a web presence for a business?

Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app

Building a new website requires a large budget

Mobile apps enable your customers to purchase your products without being on your website

All businesses must have a website to sell products

10. What is a web server?

The customer service representative you can call when you have questions about your website

The answer you get when you search a term on the web

A computer connected to the Internet with software that allows it to host all the components of your website

The device that determines the speed of your mobile connection

11. Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

Hyperlink

Return link

Menu bar

Breadcrumb

12. Which of the following is something you’ll probably want to exclude from your website?

Prices

A lot of deep scientific information and detailed statistics

Special offers

Certifications to show you’re qualified to provide a service

13. Which of the following is an example of a ‘call to action’ on a website?

A list of phone numbers customers can use to get in contact with you

A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address

An icon button that takes the customer to your social media accounts

A hotline phone number that helps users complete their purchases

14. What should you consider when developing your website content?

What your customers are looking for

Your latest promotions and discounts

Your brand values

Whether the content will go viral or not

15. What is the first step in creating an online business strategy?

Identifying business goals

Understanding what the competition is doing

Knowing the market

Aligning goals to the strategy

16. What is the purpose of the ‘See, Think, Do, Care’ framework?

To help determine a marketing strategy

To help a business understand the customer journey online

To help a business reach a global audience

To give insight into specific customer groups

17. Why is optimising customer touchpoints online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility

It gives businesses the opportunity to save money on online advertising

It provides customers with value every time they come into contact with a brand, helping build trust

It gives businesses an opportunity to collect more data from potential customers

18. Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness

Create an email campaign letting your customers know why you are unique

Film a video explaining your unique selling point and send it to employees

Create a press release and distribute it through your channels

19. What type of information can KPIs provide?

Audience segmentation

Long-term projections

Financial viability

Board decisions

20. Why are search engines a great place for a business to be found?

People pay to use search engines, so there is a wealthy customer base there

People who search are actively looking for information, products or services

Search engines are a big trend these days

Search engines guarantee new customers

21. What technology do search engines use to ‘crawl’ websites?

Androids

Interns

Automatons

Bots

22. Which of the following can help a search engine understand what your page is about?

The date it was published

The number of images used

The total number of words

The title tag

23. Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Organic search results

The search results page

Business directories

Display advertising networks

24. Which of these is an important factor in the paid search auction system?

How famous your brand name is

How cool your logo is

How long your business has been around

How relevant your ads are

25. Which of these can Google Search Console help you to do?

It helps you increase your social media following

It helps you optimise your Google My Business listing

It helps you understand which keywords people are searching for on Google

It helps you run A/B tests on your home page

26. Which of the following factors should you consider when optimising your website for search engines?

Colour scheme

Recycled content

Inspiring business name

Site popularity

27. What should be the first step of a structured SEO plan?

Identifying your ad budget

Buying an analytics software

Setting up your presence on social media sites

Keyword research

28. When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Social media following

Bid value

Domain authority

Average number of visitors to the company’s website

29. Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Long-hair keywords

Long-tail keywords

High-relevance keywords

Top-tail keywords

30. Which of the following would be an ideal goal for an SEO plan?

Increasing social media likes and follows

Increasing how many relevant people visit your website

Showing your website to as many people as possible

Being in first place in SERP for any keyword

Google Digital Garage Quiz Answers 2021 (31-115)

31. Which of the following page titles would be most suitable for a website page describing a store’s return policy?

How to Send Stuff Back

[Company Name’s] Return Policy

Return Policy

Company Policies

32. Which of the following is a good way to get other websites to link to your site?

Keep linking to them until they link to you

Send them emails until they link to you

Building relationships with similar sites

Use as many relevant keywords on the page you’d like them to link to

33. When expanding a business internationally, which of the following is most important to provide on your website?

Products and delivery details in the correct currency

Time and dates written in the local format

Exchange rate information

Free giveaways for local customers

34. Search engine marketing can also be called what?

Pay-per-click advertising

Organic advertising

Search box marketing

One-click advertising

35. In an SEM auction, your Quality Score is based on which aspect of your ad?

Bid

Relevance

Wit

Length

36. Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

Auction

Website

Keyword

Advert

37. What should your search ad have in order to promote more clicks?

A call to action

A catchy headline

A close-up photo

A social media link

38. Which of the following is a benefit of using relevant ads and landing pages?

Increased cost for ad placements

Higher ad positions on the search results page

Higher cost per clicks on your ads

Ads that will ensure more purchases

39. When it comes to search ads, which description best describes ‘negative keywords’?

Keywords with no association to your site

Keywords with a poor search volume

Keywords that are excluded from a campaign

Keywords that are typed incorrectly

40. Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact Match

Random Match

Direct match

Close match

41. What can conversion tracking in search help you measure?

How many transactions are completed on your site overall

How many people click on your SEM ad and end up browsing your site

How many people visiting your site from a search ad end up completing a purchase

How many customers your ad has converted into brand ambassadors

42. How can you improve a business’s visibility to people located near you geographically?

Translate your website into at least two more languages

Offer free phone support during business hours

Ensure you have good analytics on your website

Make sure your phone number, address and business hours are easy to find

43. Which of the following is an example of a local search?

“bike shop near me”

“bike shop in UK”

“local bicycle shop”

“bike shops”

44. Which of the following is a benefit of registering your business in online local listings?

Discounted pricing on your search advertising campaigns

Increased likelihood of being discovered through search engines

More mentions on social media platforms

Guaranteed sales to local customers

45. Which three pieces of information are essential to include first in your local directory listing?

Business address, website, telephone numbers

Business name, business address, telephone numbers

Website, telephone numbers, email address

Business name, email address, website

46. Which of the following factors help search engines determine if your business is local?

Location details on the website, quality content and how mobile friendly the website is

Location details on the website, list of shops local to you and a contact form

Quality content, list of local suppliers and location details

Location GPS tags on photos, quality content and how mobile friendly the website is

47. When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

Because local users tend to use their mobile devices when they’re out of the house

Because mobiles will replace desktop computers

Because all online users browse on mobile devices these days

Because marketing for mobile is more cost effective

48. Which of the following can help you gain visibility in search engines?

Adding relevant content that highlights the location of your business

Including your address on your Twitter account

Optimising your site for desktop devices only

Adding a list of shops local to you on your website

49. Which of the following can businesses achieve by using social media?

Attract new audiences

Build a good reputation with customers

Meet sales goals

Increase traffic to their website

50. Fill in the blank: Businesses should focus on social media platforms with _______.

The biggest reputation

The most expected engagement

A relevant audience

The most users

51. Which of the following is an example of a social media goal?

Acquire genuine reviews on products

Drive more traffic to your store

Develop one-way communication with customers

Mimic your competition’s approach

52. Which details should you look to include on a business profile page on social media?

Details about the CEO

Link to a local listing site you’re on

Description of the business

Cost of products and services

53. A robust social media plan includes which of the following?

A list of content that mimics competitor content

All of your online business goals

A long-term schedule identifying when to post content

A list of friends who can post on the accounts

54. What is the best way to put your social content in front of people who don’t already follow you?

Increase your email marketing campaigns

Ask people to share your content to their networks

Use paid promotion to reach new audiences

Put links to your social on your website

55. What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors

Whether the visitors liked the social campaigns or not

Whether a visitor called the store after seeing a social post

Whether the visitor clicked on a paid ad or organic listing

56. Which of the following is a pitfall when using social media for business?

2-way conversation with customers

Not being present on every social media platform

Not having the resources to respond to comments and questions in a timely manner

Spending too much time reviewing social media analytics

57. When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

Redesign your website colour scheme

Optimise your site

Create a mobile app

Shorten your website content

58. What does responsive design mean?

Your visitors can manually adjust the size of your website

Your website will adapt to suit whichever device it is being viewed on

Your customers can provide feedback on the design of your site

Your website will respond to clicks faster

59. When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?

Short content and fewer images

Performance and usability

Usability and short content

Less video content

60. What can a business use to send messages to users who have already downloaded their app?

Text messages

Pull notifications

Push notifications

Email notifications

Google Digital Garage Quiz Answers 2021 (61-115)

61. When considering how mobile users will search for your business, which types of keywords should you focus on?

Long tail keywords

Shorter keywords and phrases

Longer keywords and phrases

Exact match keywords

62. Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

The business has a mobile app instead of a website

The site include business phone numbers

The site works on different mobile devices

The site does not include any videos so it loads quickly

63. Which of the following can be used to target an audience when using some social media ads?

People’s names

People’s address

People’s pet names

People’s relationship status

64. When making video content for your display ads, what is most important to ensure?

Videos are entertaining, long and include a CTA

Videos are relevant, short and include a CTA

Videos are relevant, long and include a URL

Videos are short, informative and include a phone number

65. Which of the following is an accurate definition of what a content marketing campaign involves?

Creating and posting content ad-hoc when you have the time

The creation of time-sensitive content that can be published through various channels

Regularly emailing customers with news about a business’s products or services

The creation and promotion of online materials with the goal of increasing interest in a product or service

66. What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Marketing channels

Demographics

Audience segmentation

Group dynamics

67. Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

Humour

Please

Surprise

Educate

68. Which of the following best describes why approaches to writing need to be adapted for online content?

Online readers have a reduced attention span, due to being flooded with information

Certain blogging platforms have a limit on the word count you can publish

Online readers only like to engage with long-form pieces of content

Online audiences are typically younger, so the language used needs to reflect this

69. What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

Creating a content calendar

Designing illustrations to support content

Segmenting your audience

Identifying social media influencers

70. Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Session duration

Page views

Referral traffic

Unique page views

71. Which of the following will you need to start an email marketing programme?

A collection of email templates

A ‘Contact Us’ form

A way to collect people’s email addresses

A set budget

72. Which of the following is a common feature of email marketing platforms?

Personalised, custom templates

A free list of email addresses you can target

A feature allowing users to unsubscribe from your emails

Automation of your search ad campaigns

73. Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best

Send the same generic and simple message to your entire contact database

Include enough content in the email so there is no need for them to click away to read further elsewhere

Only inclu