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Course URL – https://app.hubspot.com/academy/8164607/tracks/98/717/3653

Lesson 1 Quiz Answers

Q.1 – By opting into the HubSpot Reporting Certification beta content, you agree to:

complete all course material.

leave thoughtful feedback at the end of the certification.

interact with additional resources, as necessary.

not share quiz or exam answers with anyone online.

Lesson 2 Quiz Answers

Q.1 – Fill in the blank: Key results (KRs) are __________.

part of a goal setting framework where you starting at your ideal end state and working backwards to strategize the actions you’ll need to take to be successful.

used to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term.

numeric and quantitatively scored metrics used to determine whether or not your objectives were successful.

goals that you acknowledge are important, but that aren’t going to be prioritized for the year.

Q.2 – True or false: When presenting data, you need to give your audience a debrief on all the data you’ve uncovered. That way, they have the fullest context for making data driven decisions. True

True

False

Q.3 – What are examples of data driven decision making? Select all that apply.

Analyzing user behavior to optimize website or email content

Determining best-fit prospects based on observations and experience

Monitoring industry trends to identify strengths, weaknesses, opportunities, and threats

Using intuition to help decide which products or services to develop or update

Q.4 – True or false: Data visualization is the only skill you need to be able to effectively report on your business.

True

False

Lesson 4 Quiz Answers

Q.1 – Fill in the blank: Objects are _____________.

metrics that track anytime someone has an interaction to with your website or assets, such as page views, form submissions, or email clicks.

the bite-sized data tables databases split data into to streamline storage, management, and reporting.

a material thing that can be seen and touched.

a series of rules that allow for an application to extract and use information from a piece of software in their own application.

Q.2 – Fill in the blank: Events ___________.

track anytime someone has an interaction to with your website or assets.

are the bite-sized data tables databases split data into to streamline storage, management, and reporting.

are tags you can add to the end of the URLs of your marketing or promotional efforts.

track an output of something that has already happened.

Q.3 – Fill in the blank: Data cleansing is the process__________.

of using the size, positioning, and color in your reports and widgets to draw your persona’s attention to critical areas.

of detecting and correcting inaccurate records from a table or database.

your business takes to provide sales with the resources they need to effectively sell.

that helps you review and invest in your customer experience in this age of the empowered buyer.

Lesson 5 Quiz Answers

Q.1 – Which tools are NOT part of the HubSpot reporting suite?

HubSpot Report Builder

HubSpot Workflows

HubSpot Traffic Analytics

HubSpot Dashboards

Q.2 – What is data visualization?

The written or spoken summary of the strategic, operating, or financial data of your business.

The process of compiling and organizing your data into accessible charts and graphs to communicate trends, outliers, and patterns.

The process of detecting and correcting inaccurate records from a table or database.

The process that helps you review and invest in your customer experience in this age of the empowered buyer.

Q.3 – Fill in the blank: The purpose of funnel reports is to analyze:___________.

your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.

key interactions that led to either conversions or revenue generated for your business. 

the conversion rates between lifecycle or deal stages.

how ineffective flywheels are as a business model.

Q.4 – Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.

Decide what metrics should appear on your dashboard by offering several standard reports designed by subject matter experts in marketing, sales, and services to answer industry-specific questions.

Analyze the conversion rates between lifecycles or deal stages.

Dig into trends and determine which initiatives are creating the highest return on investment.

Measure the effectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL.

Q.5 – Fill in the blank: The silo mentality is ___________.

when the management of a customer or account moves from one team or department to another.

a process where an organization listens to complaints or grievances to improve its products or customer service.

a process where a company listens to employees’ complaints or grievances, instead of their customers and uses that feedback to improve its products or customer service.

a mindset present when certain departments or sectors do not wish to share information with others in the same company.

Lesson 6 Quiz Answers

Q.1 – Fill in the blank: Exit rate shows the percentage of sessions _________.

that started on a particular page.

started and ended after 30 minutes of inactivity.

who land on a particular page on your website and then leave.

that ended on a particular page.

Q.2 – What do the sessions track?

Every time the HubSpot tracking code is loaded on your website.

The percentage of visitors who land on a particular page on your website and then leave.

The number of visitors on your site that were initiated from a content offer.

All of the interactions a visitor has across your site until they have been inactive for 30 minutes or more.

Q.3 – Fill in the blank: UTM parameters _____________.

are bite-sized data tables databases split data into to streamline storage, management, and reporting.

are tags you can add to the end of the URLs of your marketing or promotional efforts.

tracks an output of something that has already happened. 

are buttons you put on your site to encourage your audience to take a desired action.

Q.4 – When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:

Your paid social ads campaigns.

Your tracking URLs.

Your email campaigns.

A search engine, like Google or Bing.

Q.5 – What is sales enablement?

The methodology that prioritizes the needs, challenges, goals, and interests of individual buyers.

The process of selling web-based software to clients.

The approach your business takes to provide sales with the resources they need to effectively sell.

The process of designing and conducting experiments to optimize and improve the results of a target area.

Lesson 7 Quiz Answers

Q.1 – Why are leading indicators considered “manageable” metrics?

They measure the efficiency of sales managers.

Sales managers can actively influence them with their teams.

They help salespeople “manage” up to their managers.

They’re aspirational, but it’s expected that the team will hit at least 70% of the goals they set with them.

Q.2 – Which of the following is an example of a leading indicator?

Churn rate

Calls made

Average days to close

Number of new customers

Q.3 – Which of the following is an example of a lagging indicator?

Meetings scheduled

Deals won/lost

Demos or sales presentations

Referral requests

Q.4 – Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.

documents, tasks, sequences

sequences, playbooks, tasks

sequences, templates, playbooks

documents, templates, sequences

Lesson 8 Quiz Answers

Q.1 – Customer satisfaction surveys in HubSpot track which customer sentiment metric?

Customer Satisfaction Score (CSAT)

Customer Effort Score (CES)

Net Promoter Score (NPS)

Customer Lifetime Value (CLV)

Q.2 – True or false? It is possible for non-SaaS companies to track renewal rate.

True

False

Q.3 – Which customer sentiment metric is the strongest predictor of future purchase behavior?

Customer Satisfaction Score (CSAT)

Customer Effort Score (CES)

Net Promoter Score (NPS)

Customer Lifetime Value (CLV)

Lesson 9 Quiz Answers

Q.1 – What is a cadence?

A buzzword used by tech companies to sound smart

Any rhythmic sequence of words or sound

A formal name for the 1:1s you have with your manager every week or month

How often you should send a dashboard to your team, depending on their needs

Q.2 – What are blink tests used for?

To measure what information a visitor takes away from a page having looked at it for just 5–7 seconds

To arrange and organize elements on your dashboard so that visitors naturally gravitate toward the most important elements first

In the realm of psychology, they’re used to test how much working memory capacity you’re using when viewing a web page.

To measure what information a visitor takes away from a page having looked at it for just 3–5 seconds

Q.3 – When would you build a dashboard with the Z-shaped reading pattern in mind?

If you are planning to build a dashboard that contains a lot of reports.

If you are planning to build a dashboard that contains only a few reports.

You should always build dashboards with the Z-shaped reading pattern in mind.

You should never build dashboards with the Z-shaped reading pattern in mind.

Lesson 10 Quiz Answers

Q.1 – What is backwards planning?

A statistical technique which tells us how strongly the pair of variables are linearly related and change together.

A way to evaluate a decision based on things you didn’t know before making the decision.

A presentation design technique where you envision your audience as potential stakeholders and “pitch” them a story.

A method of designing educational curriculum by setting goals for the learner before choosing the instructional methods and forms of assessment.

Q.2 – True or false? Correlation does not equal causation.

True

False

Q.3 – Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.

confirmation bias

curse of knowledge

selection bias

hindsight bias

Hubspot Reporting Quiz Answers Completed

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