In the true and deep sense, search engine optimization(SEO) increases your website’s visibility in the organic search results on the major search engines like Google, Bing, etc.

To get the proper visibility you must understand the three concepts:

1. What kind of content is popular among people?
2. What is the secret behind the search engine operations?
3. How to promote and optimize your website according to SEO

As search engine and technology is always growing, there are some basic principles that remain unchanged from the SEO perspectives. Digital Marketing courses include the basics of organic search in the curriculum so that students can understand in the detailed manner.

While working with some experts of the SEO and search engines, we have written this blog to define SEO to dummies and aspiring SEO professionals and explain the relevance of SEO in today’s world.

SEO basic # 1: Links

Without credible links, your search results are going nowhere because these links are one of the Google’s key ranking factors and they still learn on the top priority list. Credible links are like your old friend, who has stuck in your thick and thin. Digital marketing training enables you to create the credible links according to the requirement of the website.

Publish the case studies

Case studies are most widely read and they are one of the most natural ways to get people on your website. To create case study, you need interesting data from the case study carried out by your company. If your case study is interesting enough, bloggers will start referring your case studies in their blog with the credits and you will start getting traffic on your website. Digital Marketing certification is designed in such a manner that everything is sorted according to the digital marketing techniques.

SEO Basic # 2: Content  

Remember the golden words, Content is the King. Content is another basic ranking factor and that’s the way to go up in the top list. It is a very common sense that interesting content can land a visitor on your website and keep him entertain for hours. Google wants your website to produce fresh content so that it can rank you according to the freshness of the website.

SEO Basic # 3: Meta Descriptions and headlines

Meta descriptions and headlines are the first thing that a person sees while searching for your website on the search engine. You have to make sure that you are writing the perfect meta title and descriptions according to the keywords and it should be readable and provide crux of the content in the link.

Google has always been a pioneer in prioritizing the organic keywords and content as it is completely based upon the generic and organic testimonials. During any search on Google, the priority is given to the content which is unique and informative and well settled.

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