According to Harvard magazine, the early twentieth-century garment and fashion industries were focused in the local metropolitan culture of New York City—really, a certain stretch of Manhattan. In 1913, for example, undergarment shops in New York City accounted for about two-thirds of the $70 to $80 million value of all undergarment production in the United States. New York City remained the centre of American undergarment production throughout the 1950s and is still the fashion centre of the US today. In 1939, beauty and fashion magazines entered America’s homes. Glamour magazine printed their first issue, defining glamour as "a quality each of us sees in some other human—and wishes she possessed." The editors assure their readers that all women possess "potential glamour," which can be achieved with the help of the right accessories, hairstyle, cosmetics, behaviour and, of course, clothing. The latest patterns and styles from Europe were shown in the magazine, creating a niche for the American market by mainstreaming cosmetics and accessories that offered allure, sophistication, and youthfulness to women everywhere.