Real User Monitoring (RUM) has been providing valuable insights into real user experiences for many years. It’s not every day that we see a new player enter the market, but last week we did, and a very powerful player at that – Amazon. Real User Monitoring for Amazon Cloudwatch was announced at AWS re:Invent 2021, adding to their existing suite of over 200 products and services. As you can imagine, our ears perked up at this announcement and we’re eager to take a look.