If you want to build a successful Digital Marketing Campaign then read this 5 digital marketing examples. It wll blow your mind and open doors for new ideas. You can inspire from these campaigns and build a great one for your brand.
Related Articles
We have shared the list of 5 successful digital marketing examples. They all are big brands worked with great agencies like ogilvy and Mather. If you are a small brand then don’t worry, you can apply there advertising principles in your campaign. We have also shared the key learning of the ad campaigns.
What is Digital Marketing?
Promoting products or services using digital channels like websites, social media, search engines, email, etc. is known as digital marketing. In today’s time, digital marketing is the best way to market any business. It helps businesses achieve their business goals at a low cost with minimal effort.
After covid-19, this field has shown rapid growth. Thousands of people started their careers in digital marketing. According to wordstream, digital marketing has shown a compound annual growth of 9% from 2020 to 2026.
Top 5 Best Digital Marketing Examples
From the last 20-30 years, businesses are successfully leveraging digital marketing for their business growth. We have seen hundreds of successful campaigns. Today, here in this article, we will tell you about the top 5 best digital marketing examples. These can be great for your inspiration.
1) Old Spice: The Man Your Man Could Smell Like
This campaign was launched on the internet on February 4, 2010. These are the initial days of the internet when platforms like YouTube and Facebook are relatively new.
About the Ad campaign:
- People say this is one of the best advertisements of all time.
- This video ad has more than 61 million views on YouTube.
- The campaign was done for a male grooming brand Old Spice.
- It was created by an ad agency called Widen & Kennedy.
- Old Spice is a male grooming brand but in this ad, they targeted a female audience. Generally, female buyers have more interest in hygiene.
Key Learnings from the Campaign:
- Don’t sell products. Sell the dreamy lifestyle as they have sold in this ad.
- Choose the right audience and do something innovative.
2) Dove Real Beauty Sketches
This is one of the most successful campaigns of Dove. It was released in 2013. The campaign was created by Ogilvy & Mather ad agency, one of the biggest ad agencies in the world. According to some reports, after this ad campaign, the sales of Dove increased by 6%.
About the Ad campaign:
- The goal of the ad campaign is to show women that they are more beautiful than they think.
- Many people suffer from body shaming. Dove smartly touched the emotion of those people.
3) Will it Blend? Campaign By Blendte
This is a viral marketing ad campaign. The first video was released in 2007. The ad campaign features a person called Dickson. He does the so-called will it Blend experiment with almost everything.
You can see this in the above video. He was doing an experiment with an Ipad and surprisingly the Ipad got blended.
About the Ad campaign:
- This campaign helped the brand increase sales by 700%.
- Their YouTube channel has more than 293,397,515 views on all videos.
- They create 2-3 minute videos of experiments.
Key Learnings from the Campaign:
- Use content marketing to reach a large audience.
- Work on your product. If your product is good then marketing will be excellent.
4) Like a Girl campaign by Always
Always is an American Brand for female menstrual hygiene. They started this campaign in 2016. It was a very successful digital marketing example.
This campaign aims to change the perception of people towards the phrase “like a girl”. In that video, they asked different boys and girls to do things like a girl like running, laughing, caring, etc. They have asked the same things to do from the young girls but they showed strength & boldness.
Key Learnings from the Campaign:
- Touch the pain points of your audience. Convey an emotional message to your audience.
- Just like Simon Sinek says, Tell your Why to the people. Great companies like Apple, and Microsoft always tell people why they do, what they do. In this ad campaign, the brand Always shared there why with the audience.
5) World’s Biggest Coffee Morning
This campaign is an initiative of Macmillan Cancer Support, UK based charity. They mainly use influencer marketing and social media ads to promote this campaign.
This camaign invites all people who are interested in hosting a coffe shop. The money they get from this is shared to charity for help of cancer patients.
About the Ad campaign:
- This campaign starts in september month.
- This campaign has been running from the last 30 years and since it’s launch the charity has raised over a £200 million.
Key Learnings from the Campaign:
- Offer something of value to take money out of the people’s pocket.
- Influencer marketing is the best way to reach a larger audience. Many influencers don’t even charge money for social cause ads.
Conclusion
These are the 5 best digital marketing examples. You can take inspiration from this campaigns and build one for you. To conclude the whole article, here is the list of top 5 digital marketing campaigns examples,
- Old Spice: The Man Your Man Could Smell Like
- Dove Real Beauty Sketches
- Will it Blend? Campaign By Blendtec
- Like a Girl campaign by Always
- World’s Biggest Coffee Morning
If you like this ad campaigns then please
The post Top 5 Digital Marketing Examples for Your Inspiration appeared first on Best Digital Marketing Institute in Jaipur, Advance Courses.
